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Encanta

Demand → Confidence

Turn visibility into qualified enquiries

Use this audit when people find your business and too few become qualified enquiries.

Pick one offer, one source and one landing page. Follow the promise that earns the click through to what the visitor sees and the next step they take. Comparing those steps for the same audience tells you where to look first.

What to check

  • Look at the searches, ads or referrals that send people to this page. Group them by what the visitor is trying to buy.
  • Open the page on a phone. Check whether the opening names the offer, who it suits and the outcome the visitor came for.
  • Put one relevant example, result or customer quote beside the claim it supports. Check whether the next step tells the visitor what happens after they enquire.
  • Count qualified enquiries per 100 visits for the same source and page. If visits come from people outside your market, tighten the source. If the right people arrive and hesitate, start with the page.

Worked example

Say a consultancy's paid campaign brings 200 visits and two qualified enquiries. The ad promises a migration assessment, but the homepage leads with managed support. Send the same ad to a page about the assessment, show a relevant migration example and compare qualified enquiries per 100 visits over a comparable period.

How to inspect this handoff, in the Growth Leak Diagnostic →

Signs you’re here

  • Traffic or impressions rise, but enquiries and signups don't
  • Visitors leave from the first page they land on
  • Sales conversations start by explaining what you do
  • Campaigns report clicks, not qualified leads

11 pieces for All routes.

System · 7 min

Best match

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Pieces on this handoff

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Also covers this

A section of a wider piece
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If this is where you're stuck

Paid Campaign Creative

Ads and landing messages built around one offer, so the right people choose you, not just see you.

See what it covers →

Next step

Not sure this is where it stalls?

Tell Naeem what you're seeing and where it seems to stall. He'll come back with the most useful next step.

Discuss your projectRead the Growth Leak Diagnostic