EMBEDDED GROWTH
SYSTEMS CADENCE.
For businesses that want an ongoing rhythm of senior implementation without building a full in-house team. We stay close to the metric, keep the backlog honest, and ship across search, conversion, CRM, content, reporting, and practical automation.
Proof the ongoing model compounds work already in motion
UK dental practice
Problem: Strong offline reputation but invisible in local search. Booking form losing most mobile visitors.
Change: Cleared 38 technical SEO issues, rebuilt treatment pages, optimised Google Business Profile, cut form fields from 7 to 3.
3x organic traffic. Local pack wins for implants and emergency dentistry. 42 to 180 Google reviews.
Aethir Edge hardware launch
Problem: Launch traffic and community attention were not consistently turning into pre-order deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one deposit path.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
IGGalaxy esports platform
Problem: Built a competitive esports product but 98% of their target audience had never used crypto.
Change: Redesigned onboarding to abstract wallet complexity. Built tournament-based acquisition loops.
100k+ players and 1,000+ tournaments. 98% of users were new to crypto.
What We Run
Search & Content System
Technical fixes, service pages, topic planning, and content workflows aimed at high-intent demand.
Conversion & Enquiry System
Landing pages, forms, calls-to-action, proof, and route-to-contact improvements.
Follow-Up & CRM System
Lead handling, reminders, email sequences, pipeline hygiene, and sales handoff.
Review & Proof Engine
Review acquisition, case-study capture, social proof, FAQs, and objection-handling assets.
Reporting & Attribution
Clean tracking, funnels, dashboards, and simple reporting the team can trust.
Workflow Automation
Supervised automation where it reduces admin, improves response quality, or makes reporting easier to trust.
How the cadence runs
Weekly Rhythm
The loop runs every week and the systems compound month over month — that is the difference between a retainer and a bundle of hours.
Mon
Prioritise
Review metrics, blockers, and the highest-leverage work for the week.
Tue-Thu
Ship
Move pages, workflows, CRM improvements, content, and reporting updates forward.
Fri
Report
Summarise what shipped, what changed, and what should happen next.
Mon
Prioritise
Review metrics, blockers, and the highest-leverage work for the week.
Tue-Thu
Ship
Move pages, workflows, CRM improvements, content, and reporting updates forward.
Fri
Report
Summarise what shipped, what changed, and what should happen next.
Investment
Two levels of embedded capacity
Growth Systems Cadence
From £5k/mo
Senior growth ownership + core implementation + one focused system improvement per month.
Embedded Growth Function
From £15k/mo
Expanded capacity across search, content, conversion, CRM, reporting, and growth operations.
Pricing rationale
You get a multi-disciplinary team with weekly shipping rhythm, reporting ownership, and senior prioritisation. Not just a bundle of retainer hours.
3-6 month engagements
Optional add-ons
- Additional sprint capacityFrom £4k each
- Dedicated paid media supportFrom £2k/mo
- CRM, automation, or AI workflow buildoutFrom £2k/mo
- Executive workshop or board prepFrom £1k
Deliverables
- • Weekly priority plan and shipped changelog
- • Monthly growth systems report with insights and next bets
- • Search/content assets, conversion updates, CRM improvements, and follow-up flows
- • Analytics maintenance, dashboards, and attribution checks
Timeline & Roles
Owner: Principal growth lead with designer/copywriter, analyst, and specialist support.
Cadence: Weekly planning + execution cycles, monthly roadmap reviews.
Success criteria: Compounding lift in the agreed commercial metric with a clear backlog and accountable owners.
Capabilities in scope
Who this is for
- • Established service and specialist businesses that need ongoing growth implementation without hiring in-house
- • Teams with enough demand or customer data to justify a monthly improvement cadence
- • Digital product teams needing consistent implementation across multiple growth levers
- • Anyone who has completed a diagnostic or sprint and wants to keep the momentum going
Who this is not for
- • Pre-launch products without baseline metrics
- • Teams expecting a passive advisor without implementation
- • Engagements limited to one-off audits with no follow-through
Frequently Asked Questions
Retainers stack multiple system improvements into a monthly cadence, with us acting as the senior growth function that keeps priorities, implementation, and reporting moving.
Next step
Need a weekly shipping cadence without a full in-house buildout?
Use the retainer when the diagnostic and sprint already proved where the next wins are.