EMBEDDED
GROWTH ENGINE.
For teams that need steady growth. We become your product-integrated growth department, shipping experiments, SEO, content, lifecycle, and conversion work every week.
What We Do
SEO & Content Engine
Technical fixes, topic clusters, and content that wins high-intent search.
Conversion Optimisation
Landing pages, onboarding, and flow improvements backed by testing.
Lifecycle & Retention
Email, in-product, and reactivation sequences that drive LTV.
Paid Acquisition
Search/social campaign structure, creative, and landing alignment.
Analytics & Attribution
Clean tracking, funnels, and reporting the team trusts.
Tiers
Growth Systems
From £5k/mo
Advisory + core growth work + 1 sprint/mo equivalent.
Embedded Team
From £15k/mo
Full access across SEO, content, lifecycle, and paid.
Pricing rationale
You get an embedded, multi-disciplinary team with weekly shipping rhythm, analytics ownership, and leadership time—not just retainer hours.
Optional add-ons
- • Additional sprint capacity: From £4k each
- • Dedicated paid media support: From £2k/mo
- • Executive workshop or board prep: From £1k
Weekly Rhythm
Sync & Plan
Review metrics and align on the highest-leverage work for the week.
Execution
Ship SEO/content, conversion updates, and lifecycle improvements.
Report
Summary of what shipped, what we learned, and what's next.
Deliverables
- • Weekly experiment plan and shipped changelog
- • Monthly growth report with insights and next bets
- • SEO/content assets, paid tests, and lifecycle improvements
- • Analytics maintenance, dashboards, and attribution
Timeline & Roles
Owner: Principal growth lead with designer/copywriter, analyst, and specialist support.
Cadence: Weekly planning + execution cycles, monthly roadmap reviews.
Success criteria: Compounding lift in the north-star metric with a clear backlog and accountable owners.
Capabilities in scope
Who this is for
- • Teams with product-market fit needing consistent growth velocity
- • Marketing leaders wanting a hands-on squad without hiring full-time
- • Orgs that want SEO, content, paid, and lifecycle working together
Who this is not for
- • Pre-launch products without baseline metrics
- • Teams expecting a passive advisor without implementation
- • Engagements limited to one-off audits with no follow-through
Roles & owner
Principal growth lead coordinates strategy, with specialists across content, experiments, analytics, and automation.
Success criteria
Sustained lift in revenue/activation metrics, regular shipping cadence, and clear accountability for every initiative.
Timeline
Typically 3-6 month engagements to compound learning, with quarterly planning built in.
Frequently Asked Questions
How do retainers differ from sprints?
Retainers stack multiple sprints and ongoing optimisation into a monthly cadence with us acting as your embedded growth team.
Who will we work with?
A principal growth lead is your point of contact, supported by a designer/copywriter, analyst, and specialist support as needed.
Can we start with a trial?
Yes. Many teams start with a 6-week engagement (2 sprints + weekly optimisation) before committing longer term.
How do you report progress?
Weekly summaries with what shipped, learnings, and next priorities plus a monthly rollup against the core metric.
Build Your Growth Engine
Embed a complete growth team into your product today.