Keep the growth system moving every week.
For teams that have already found useful leverage and need a weekly shipping cadence to compound it. We stay close to the metric, keep the backlog honest, and ship across search, conversion, CRM, content, reporting, and practical automation.
Proof the ongoing model compounds work already in motion
UK dental practice
Problem: Strong offline reputation but invisible in local search. Booking form losing most mobile visitors.
Change: Cleared 38 technical SEO issues, rebuilt treatment pages, optimised Google Business Profile, cut form fields from 7 to 3.
3x organic traffic. Local pack wins for implants and emergency dentistry. 42 to 180 Google reviews.
Aethir Edge hardware launch
Problem: Launch traffic and community attention were not consistently turning into pre-order deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one deposit path.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
IGGalaxy esports platform
Problem: Built a competitive esports product but 98% of their target audience had never used crypto.
Change: Redesigned onboarding to abstract wallet complexity. Built tournament-based acquisition loops.
100k+ players and 1,000+ tournaments. 98% of users were new to crypto.
We rarely start here
Retainers are for compounding proven work
The normal path is diagnostic, then a focused sprint, then retainer only when the evidence shows there is enough upside to justify a weekly operating cadence.
Minimum fit criteria
A diagnostic, sprint, or internal evidence base has already identified the growth constraint
There is enough traffic, pipeline, product usage, or revenue data to prioritise weekly work
A founder, product, or growth owner can make decisions quickly
The team wants implementation cadence, not a passive advisory retainer
What We Run
A monthly operating system, not a bundle of hours
01
Search and content system
Technical fixes, service pages, topic planning, and content workflows aimed at high-intent demand.
02
Conversion and enquiry system
Landing pages, forms, calls-to-action, proof, and route-to-contact improvements.
03
Follow-up and CRM system
Lead handling, reminders, email sequences, pipeline hygiene, and sales handoff.
04
Review and proof engine
Review acquisition, case-study capture, social proof, FAQs, and objection-handling assets.
05
Reporting and attribution
Clean tracking, funnels, dashboards, and simple reporting the team can trust.
06
Workflow automation
Supervised automation where it reduces admin, improves response quality, or makes reporting easier to trust.
Composite operating win: Search pages, review requests, lead routing, and reporting were moved into one accountable monthly rhythm instead of being handled as disconnected tasks.
How the cadence runs
Weekly Rhythm
The loop runs every week and the systems compound month over month. That is the difference between a retainer and a bundle of hours.
Mon
Prioritise
Review metrics, blockers, and the highest-leverage work for the week.
Tue-Thu
Ship
Move pages, workflows, CRM improvements, content, and reporting updates forward.
Fri
Report
Summarise what shipped, what changed, and what should happen next.
Retainer onboarding
First, we turn evidence into an operating rhythm
The first month is not a discovery reset. It translates the diagnostic or sprint evidence into weekly priorities, owner clarity, and a reporting loop.
Week 0
Evidence handover
Diagnostic, sprint readout, metrics, access, and current backlog reviewed before work starts.
Week 1
Cadence setup
Weekly rhythm, reporting format, decision owner, and first monthly priority stack agreed.
Month 1
First operating cycle
Ship the highest-leverage fixes, report movement, and decide what compounds next.
What shipped this month
- 01Pricing page proof hierarchy rebuilt around objections from sales calls
- 02Trial lifecycle split into activated, unactivated, and sales-assisted paths
- 03CRM source fields cleaned so paid, organic, partner, and community leads are readable
- 04Monthly readout sent with shipped work, metric movement, blockers, and next bets
Example reporting dashboard
The scorecard stays small
Source quality
Which channel produced useful demand
Activation
Who reached the agreed first-value event
Conversion
Where qualified users became revenue
Backlog
What is blocked, shipped, and next
Investment
Two levels of embedded capacity
Growth Systems Cadence
RecommendedFrom £5k/mo
Senior growth ownership + core implementation + one focused system improvement per month.
Embedded Growth Function
From £15k/mo
Expanded capacity across search, content, conversion, CRM, reporting, and growth operations.
Pricing rationale
You get a multi-disciplinary team with weekly shipping rhythm, reporting ownership, and senior prioritisation. Not just a bundle of retainer hours.
3-6 month engagements
Optional add-ons
- Additional sprint capacityFrom £4k each
- Dedicated paid media supportFrom £2k/mo
- CRM, automation, or AI workflow buildoutFrom £2k/mo
- Executive workshop or board prepFrom £1k
Deliverables
- Weekly priority plan and shipped changelog
- Monthly growth systems report with insights and next bets
- Search/content assets, conversion updates, CRM improvements, and follow-up flows
- Analytics maintenance, dashboards, and attribution checks
Timeline and roles
Owner: Principal growth lead with designer/copywriter, analyst, and specialist support.
Cadence: Weekly planning + execution cycles, monthly roadmap reviews.
Success criteria: Compounding lift in the agreed commercial metric with a clear backlog and accountable owners.
Who this is for
- Teams that already have diagnostic or sprint evidence and need weekly execution
- Teams with enough demand or customer data to justify a monthly improvement cadence
- Digital product teams needing consistent implementation across multiple growth levers
- Established service or specialist businesses where a clear growth system is already working
Who this is not for
- Pre-launch products without baseline metrics
- Teams expecting a passive advisor without implementation
- Engagements limited to one-off audits with no follow-through
Frequently Asked Questions
Retainers stack multiple system improvements into a monthly cadence, with us acting as the senior growth function that keeps priorities, implementation, and reporting moving.
Next step
Need a weekly shipping cadence without a full in-house buildout?
Use the retainer when the diagnostic and sprint already proved where the next wins are.