YOUR PRODUCT IS 2025.
YOUR FUNNEL IS 2015.
We work with product-led teams, from consumer apps to B2B SaaS, where users discover, try, and buy without talking to sales first. You have a genuinely good product, but signups don't activate, users ghost after first use, and growth feels random.
The Product-Led Paradox
Growth feels random. Good months happen. Bad months happen. Nobody knows why.
You Have:
- A genuinely good product with loyal users
- Strong renewals and referrals
- Engineers who could build anything
You Don't Have:
- A funnel that converts installs/signups to active users
- Analytics that tell you what's actually working
- A clear journey from free to paid / app install to habit
Real Impact
"For a £5M ARR dev-tool, we rebuilt the demo flow and increased demo-to-close conversion by 25%."
Typical Problems We Fix
Signups Don't Activate
Lots of installs or trial signups, but weak first-use activation. Users hit a feature once then never come back.
No Journey to Paid
No clear path from free to paid, or from app install to habit. Growth happens by accident, not design.
Funnel Is a Black Box
Analytics are broken or non-existent. Can't tell what's working, so optimisation is guesswork.
Who This Is For
Consumer Apps
Finance, productivity, gaming, marketplaces. Self-serve digital products with onboarding and retention challenges.
- Fintech & personal finance apps
- Productivity & workflow apps
- Gaming & entertainment platforms
- Marketplaces & community apps
B2B SaaS
Dev tools, data platforms, fintech, infra with product-led growth motion.
- Dev tools, SDKs & APIs
- Data & analytics platforms
- Fintech & payment infrastructure
- Workflow & productivity tools
Common thread: self-serve discovery, digital funnels, product-led motion.
Common Outcomes for Apps & SaaS
These growth systems apply across digital products. Choose the outcome that matches your biggest leak:
Onboarding & Activation
Fix signup-to-first-value flows, reduce drop-off, design activation loops
Learn more →Retention & CRM
Build systems that keep users coming back, prevent churn, drive habit formation
Learn more →How We Work
Diagnostic
Growth Friction Report
Walkthrough of homepage, key pages, and demo/signup flow to identify where you are losing revenue.
- Homepage & positioning audit
- Analytics audit (what's broken)
- Friction Matrix with prioritised fixes
From £1,000
Book DiagnosticSprint
Funnel Rebuild
We fix the positioning and the flows that matter most for conversion.
- Homepage + positioning overhaul
- Demo/signup flow optimisation
- Analytics setup & attribution
- Content engine design
From £4k per sprint
Discuss SprintsRetainer
Growth Systems
Ongoing optimisation to ensure your growth engine delivers increasing value.
- Ongoing funnel optimisation
- Content & outreach systems
- Conversion experiments
From £5k/month
EnquireFrequently Asked
Do you work with pre-revenue or early-stage startups?
Occasionally, if there's clear product-market fit signals. Most clients are post-launch with at least 1,000 users or £10k+ MRR: enough data to diagnose what's broken and measure improvement.
What's the difference between product-led growth and traditional marketing?
Product-led growth means the product itself drives acquisition, activation, and retention: users discover, try, and buy without talking to sales. We optimise the in-product journey, not just top-of-funnel marketing.
How do you measure success for SaaS growth work?
Activation rate (signup to first value), trial-to-paid conversion, and retention metrics like DAU/MAU or net revenue retention. We set baselines in the diagnostic and track lift from there.
Do you work with mobile apps or just web-based SaaS?
Both. The principles are the same: reduce friction to first value, build habit loops, optimise the journey to paid. We've worked with fintech apps, productivity tools, and B2B platforms across iOS, Android, and web.
Ready to scale your product?
Stop letting friction kill your funnel. Book a diagnostic and let's optimise your growth system.