Founder experience
IGGalaxy
Transferable experience: onboarding for players new to the underlying technology, from Naeem's time as co-founder and CMO of an esports platform.
Read the case: IGGalaxySaaS & Digital Products
Clearer product messaging, signup and onboarding.
Help the right people understand the product, sign up and reach something useful, with the work delivered in your existing tools.
Sector brief
- Typical work
- Product messaging · Signup page · Onboarding and follow-up
- Evidence
- IGGalaxy (founder experience) · Worked example: where trial signups stall (illustrative example)
- Start with
- Launch and Offer Campaign
01Situations
Situations Encanta helps with
- 01
The product page argues features.
Visitors are still deciding whether the problem is worth solving, and the page skips to specifications.
- 02
Signups stop before first use.
Accounts are created, then little happens before the trial ends.
- 03
A launch or new tier needs to land.
The announcement, the content and the page need to say the same thing.
02Deliverables
What Encanta delivers
Product messaging
What the product does, who it is for and why it is worth switching, written for the person deciding.
Content & campaignsSignup page
What the page promises and what signup asks for, made to match.
Landing pages & conversionOnboarding and follow-up
The first screens, emails and prompts after signup, written, configured and tested before they send.
Onboarding & follow-up
03Evidence
Relevant work
Illustrative example
Worked example: where trial signups stall
An illustration of how a diagnostic maps a trial journey and produces a prioritised plan. Not a client result.
Read the case: Worked example: where trial signups stall04Where to start
Where to start
Starting purchase
Launch and Offer Campaign
Start with a Launch and Offer Campaign when promoting one product or feature. Wider sign-up and onboarding work receives its own scope.
Quoted around the audience, distribution route, assets and implementation required. Agreed with the scope.
Unsure what to prioritise? A focused diagnostic reviews signup to first useful outcome.
05FAQ
Questions
The relevant experience is in complex product marketing and onboarding. The SaaS example on this site is an illustration, not a client result.
Next step
Tell Naeem what you’re working on.
Share what you need to achieve and any deadline. Naeem will come back to you about the next step.