AI Marketing Workflow Setup
Stop rewriting what AI gives you.
Turn approved briefs into first drafts with your business context built in, so your team spends less time rebriefing and correcting.
For agencies, lean marketing teams and founder-led businesses with limited marketing support.
Built, tested and handed over directly by Naeem Shabir.
Is this the right work?
Start with a task worth improving
Drafting or correction takes meaningful effort
A team, agency or founder has a recurring marketing task. An occasional high-value task can also justify the investment.
Useful source material exists
Approved business information and examples are available. One person can decide whether a draft is good enough to use.
The workflow has an owner
A team member can attend the handover, review outputs and keep the source information current.
When another approach may fit betterA simple template may be enough if the task takes little effort. Setup needs someone who can judge the output.
The deliverables
What your team receives
Briefs into channel drafts
An approved campaign brief becomes a batch of first drafts for one agreed channel. The outputs per brief are defined before setup, and the workflow is configured in your existing AI workspace.
Context and reusable instructions
Your prepared facts, approved claims, examples and voice guidance, organised with named sources and an input template.
Checks and update guidance
A quality checklist, tested examples and instructions for keeping business information current.
Handover and follow-up
One consolidated revision, a session where you run a new brief independently, and a short follow-up check within 4 weeks.
How it works
Build it around the way work happens
Define and baseline
Choose the recurring drafting work and agree its inputs, outputs, tool and quality criteria. Record the current briefing and correction effort on a comparable example.
Configure and refine
Build the context and instructions. Test ordinary briefs, unfamiliar examples and missing or conflicting information, then refine what fails.
Run it independently
The client completes a new example without the workflow being operated for them, then practises reviewing and updating it.
What you provide
- Access to one existing AI workspace
- Approved facts, claims and relevant examples
- A task owner and consolidated feedback
You check business facts and approve drafts before publication.
Done when
A team member runs a new brief, reviews the draft and updates a business fact independently, using the quality checklist.
What to measure after use
Compare time to an acceptable draft and correction effort against the same task using your current process.
What context changes
See what each layer of context fixes.
The same brief, drafted twice. Turn each layer on to light the part of the draft it governs.
Context layers
- MessagesThe offer, its price and timing match the approved pack.
- FactsEvery claim traces to a named source.
- VoiceBritish English, the buyer's own words, no invented outcomes.
All three layers on. The draft is ready for human review.
Brief only
- 1Offer details guessed
- 2Claim with no source
- 3Generic voice
With context
MessagesFactsVoiceIllustration of what the checks look for, not a recorded result.
How the workflow is checked
Start with the task and a draft from your current process. Set the quality criteria before testing.
- Compare equivalent briefs, recording correction effort and factual issues.
- Check unfamiliar examples, missing information and conflicting claims.
- Run a fresh brief independently and practise updating a business fact.
The handover checks that you can run the workflow and keep its information current.
Boundaries and handover
One workflow you can keep using
Introductory starting price for a reusable drafting workflow for one brand and channel, using prepared information in an existing workspace. The outputs per brief, scope and final fee are agreed before work begins.
Not included, and what you keep
Not included
- Additional workflows, brands, client contexts or channels
- Custom applications, APIs or integrations
- Extensive source cleanup or a new brand strategy
- Autonomous publication or customer messaging
- Software subscriptions
What you keep
- The configured workspace and reusable input template
- The task review checklist and maintenance instructions
- The relevant Marketing Context Pack and editable materials
Marketing Context Pack
Relevant approved messages, facts, examples, voice guidance and reuse instructions produced during the engagement, alongside the editable work.
A concise pack, typically 2–4 pages, covering one brand and the project. An AI workflow is included when you buy AI setup or add it to the scope.
Messages and facts
The approved offer, audience, claims and sources used in the work.
- OfferAI Marketing Workflow Setup, from £650, around 2 weeks.
- AudienceAgencies, lean marketing teams and founder-led businesses.
- ProblemAI drafts still need too much rewriting.
- ClaimBuilt, tested and handed over directly by Naeem Shabir.
Editable materials
The campaign, page or workflow files produced for your engagement.
Dashed boxes mark where your own files go.
Reuse and update notes
What to carry into the next brief, and what to review when things change.
- BusinessFounder-led marketing studio based in Leeds.
- DeliveryYou work directly with Naeem Shabir.
- VoiceBritish English. Direct, concrete buyer language.
Review when things change: prices, timings, offer wording and any proof that has aged.
Before you start
Practical details before starting
A founder or another staff member can use the workflow. Someone needs to review the drafts and maintain the information.
Start with the recurring task
Describe how often it happens, what needs rewriting and who will use the output.