FIND THE LEAK.
RANK THE FIXES.
This is the founder-led first step when growth is underperforming and nobody agrees what to fix first. We review search, website journeys, positioning, proof, follow-up, CRM handoff, and tracking, then return a ranked action plan your team can actually ship.
Proof this process turns into shipped work
UK dental practice
Problem: Strong offline reputation but invisible in local search. Booking form losing most mobile visitors.
Change: Cleared 38 technical SEO issues, rebuilt treatment pages, optimised Google Business Profile, cut form fields from 7 to 3.
3x organic traffic. Local pack wins for implants and emergency dentistry. 42 to 180 Google reviews.
Aethir Edge hardware launch
Problem: Launch traffic and community attention were not consistently turning into pre-order deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one deposit path.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
IGGalaxy esports platform
Problem: Built a competitive esports product but 98% of their target audience had never used crypto.
Change: Redesigned onboarding to abstract wallet complexity. Built tournament-based acquisition loops.
100k+ players and 1,000+ tournaments. 98% of users were new to crypto.
What You Get
Growth Leak Walkthrough
15-25 min video review of the key journeys, from first search or landing page visit through enquiry, booking, follow-up, and reporting.
Leak Matrix
Every issue logged and ranked by commercial impact, confidence, effort, and dependency.
30-Day System Plan
A practical sequence of quick wins, structural fixes, owners, and recommended next sprint scope.
AI Opportunity Notes
Where automation or AI assistance would remove admin, speed up response, or improve consistency without creating busywork.
Channel & Proof Notes
Where search, content, reviews, landing pages, or paid traffic are being weakened by the current system.
Deliverables
- • Loom walkthrough with timestamped friction points
- • Leak matrix ranked by impact x effort
- • 30-day action plan with owners and sequencing
- • Search, content, proof, follow-up, and reporting notes
- • AI and automation opportunities where they support a real workflow
How the scan runs
One founder-led week, kickoff to ranked plan
Founder-led throughout, with specialist review where the scope needs technical, analytics, or UX input. Success looks like a clear top 5 fixes your team can execute with or without us.
Day 1
Kickoff + access
Goals agreed, access connected. We start reviewing acquisition, product flows, and analytics as real users.
Day 2-4
Scan + friction log
Every drop-off, copy gap, and channel mismatch captured. Interim findings shared on day 3 so nothing is a surprise.
Day 5-7
Ranked plan + walkthrough
Leak matrix, 30-day plan, and a recorded walkthrough of the fixes ranked by impact vs effort.
Day 1
Kickoff + access
Goals agreed, access connected. We start reviewing acquisition, product flows, and analytics as real users.
Day 2-4
Scan + friction log
Every drop-off, copy gap, and channel mismatch captured. Interim findings shared on day 3 so nothing is a surprise.
Day 5-7
Ranked plan + walkthrough
Leak matrix, 30-day plan, and a recorded walkthrough of the fixes ranked by impact vs effort.
Investment
Two scopes, one format
Focused Diagnostic
From £1,000
Core review of one likely leak: search visibility, enquiry flow, review engine, CRM follow-up, or reporting. Includes walkthrough and ranked fixes.
Full Diagnostic
From £4,000
Full commercial path review across acquisition, conversion, follow-up, retention, and tracking. Complete ranked roadmap.
Pricing rationale
Pricing reflects senior analysis, source-level review, and a plan your team can ship, not a templated report or automated scorecard.
5-7 business days
Optional add-ons
- Live team playback + Q&AFrom £500
- Instrumentation fixes (GA/Segment)From £750
- Design mockups for top 3 fixesFrom £1,200
Capabilities we assess
Who this is for
- • Established service businesses losing enquiries to competitors with better online systems
- • B2B, specialist, and knowledge-led businesses where the website undersells the real value
- • Digital product teams with unexplained drop-offs or stalled activation
- • Founders who want to know what is broken before committing to implementation
Who this is not for
- • Businesses with no live website, profile, or customer journey to review
- • Anyone looking for a generic report without a specific growth goal
- • Teams not ready to act on findings within 30 days
Roles & owner
Led by a principal growth strategist, paired with a UX researcher and analyst for data pulls.
Success criteria
Top 5 fixes with quantified upside and clear ownership for each action.
Timeline
5-7 business days from kickoff to delivery, with mid-point check-ins if blockers appear.
Frequently Asked Questions
We review the commercial path around your business: search visibility, website technical health, enquiry or booking flow, proof, reviews, follow-up, CRM handoff, and basic reporting. For digital products, we also review acquisition quality, onboarding, retention signals, and analytics instrumentation.
Next step
Need a ranked plan before you commit to execution?
Get a founder-led diagnostic that shows what is broken, what to fix first, and what the next sprint should cover.