A ranked map of where demand is escaping.
A founder-led diagnostic for live websites, products, funnels, service journeys, launches, and follow-up systems. You get the leak matrix, evidence notes, and first sprint brief whether or not Encanta implements anything afterwards.
5-7 business days / You keep the plan either way / Sprint optional
The deliverable starts with a ranked leak map
Leak
Activation or conversion drop
Where attention stops becoming signup, demo, revenue, retention, or trusted signal.
Evidence
Journey notes and source data
Observed friction, analytics gaps, proof gaps, and handoff failures tied to the revenue route.
Top fix
Ranked by impact x effort
The first sprint candidate, owner, dependency, and measurement signal.
Risk reversal
- You keep the ranked plan either way.
- Sprint work is optional and evidence-gated.
- The output is a decision pack, not a sales call.
Review field
Live journey evidence
Website, product, analytics, CRM, proof, and follow-up routes.
Output
Leak matrix + sprint brief
Prioritised by impact, effort, dependency, owner, and metric.
Commitment
Diagnostic first
Implementation is recommended only if the evidence supports it.
Proof this process turns into shipped work
UK dental practice
Problem: Strong offline reputation but invisible in local search. Booking form losing most mobile visitors.
Change: Cleared 38 technical SEO issues, rebuilt treatment pages, optimised Google Business Profile, cut form fields from 7 to 3.
3x organic traffic. Local pack wins for implants and emergency dentistry. 42 to 180 Google reviews.
Aethir Edge hardware launch
Problem: Launch traffic and community attention were not consistently turning into pre-order deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one deposit path.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
IGGalaxy esports platform
Problem: Built a competitive esports product but 98% of their target audience had never used crypto.
Change: Redesigned onboarding to abstract wallet complexity. Built tournament-based acquisition loops.
100k+ players and 1,000+ tournaments. 98% of users were new to crypto.
Choose the lens
One diagnostic structure, five buyer routes.
The output stays consistent. The language changes so the diagnostic starts from the real journey: launch, activation, enquiry, booking, reviews, follow-up, or reporting.
Not sure yet route
Growth Leak Diagnostic
The full route from demand to revenue, retention, and reporting.
Request diagnosticEvidence used
Pages, product path, analytics, CRM or enquiry handoff, proof, and follow-up.
Sample finding
The main leak is not agreed, so the first job is to rank the route, not sell a build.
First sprint candidate
First sprint candidate only appears when the evidence points to one fix worth shipping.
Output
Walkthrough, leak matrix, annotated finding, priority map, sprint brief, and metric plan.
What You Get
A decision pack your team can use, not an audit folder.
The diagnostic is built around six artifacts. Each one answers a practical decision: what happened, why it matters, what to fix first, who should own it, and how to know whether the fix worked.
Walkthrough
What the diagnostic means and which decision it supports.
Leak matrix
The ranked view of issues by impact, effort, and dependency.
Annotated finding
The evidence behind the highest-priority bottleneck.
Priority map
What to do now, later, internally, or not at all.
Sprint brief
Scope, owner, timeline, and success metric for the first fix.
Metric plan
Events or reports needed to know whether the fix worked.
How the scan runs
One founder-led week, kickoff to ranked plan
Founder-led throughout, with specialist review where the scope needs technical, analytics, or UX input. Success looks like a clear top 5 fixes your team can execute with or without us.
Day 1
Kickoff + access
Goals agreed, access connected. We start reviewing acquisition, product flows, and analytics as real users.
Day 2-4
Scan + friction log
Every drop-off, copy gap, and channel mismatch captured. Interim findings shared on day 3 so nothing is a surprise.
Day 5-7
Ranked plan + walkthrough
Leak matrix, 30-day plan, and a recorded walkthrough of the fixes ranked by impact vs effort.
Investment
Two scopes, one format
Focused Diagnostic
From £1,000
Core review of one likely leak: search visibility, enquiry flow, review engine, CRM follow-up, or reporting. Includes walkthrough and ranked fixes.
Full Diagnostic
RecommendedFrom £4,000
Full revenue-route review across acquisition, conversion, follow-up, retention, and tracking. Complete ranked roadmap.
Pricing rationale
Pricing reflects senior analysis, source-level review, and a plan your team can ship, not a templated report or automated scorecard.
5-7 business days
Optional add-ons
- Live team playback + Q&AFrom £500
- Instrumentation fixes (GA/Segment)From £750
- Design mockups for top 3 fixesFrom £1,200
What you leave with
A decision pack, not an audit folder
The output is designed to help a founder, product lead, or growth team decide what to ship next without another strategy workshop.
Top 5 leaks
The highest-friction points ranked by commercial impact.
Ranked matrix
Impact, effort, confidence, stage, and dependency in one view.
Owners
Who should act: founder, product, marketing, engineering, sales, or ops.
30-day plan
A short sequence of fixes your team can ship with or without Encanta.
Sprint brief
A scoped recommendation for the highest-leverage implementation sprint.
Measurement plan
The metric, event, or qualitative signal that proves whether the fix worked.
Capabilities we assess
Who this is for
- Web3, SaaS, and complex product teams with unexplained launch, conversion, activation, retention, or reporting leaks
- B2B and specialist businesses where the website, product, or funnel undersells the real value
- Established service businesses losing enquiries to better online systems
- Founders who want to know what is broken before committing to implementation
Who this is not for
- Businesses with no live website, profile, or customer journey to review
- Anyone looking for a generic report without a specific growth goal
- Teams not ready to act on findings within 30 days
What we need from you
- Website, product, app, or profile access to inspect
- Analytics, CRM, or funnel visibility where available
- One current business goal or constraint to orient the scan
- A stakeholder who can answer context questions during the week
Not included
- Full redesign or engineering rebuild
- Paid-media management or campaign operation
- Legal, compliance, medical, financial, or investment advice
- Ongoing implementation unless a sprint is scoped separately
Roles and owner
Founder-led throughout. Senior specialist review (UX, analytics) is pulled in only where the scope needs it - no juniors, no hand-offs.
Success criteria
Top 5 fixes with quantified upside and clear ownership for each action.
Timeline
5-7 business days from kickoff to delivery, with mid-point check-ins if blockers appear.
Frequently Asked Questions
We review the revenue route around your product or business: acquisition quality, signup or demo flow, onboarding, activation, retention signals, proof, lifecycle follow-up, CRM handoff, and analytics instrumentation. For service businesses, we also review search visibility, enquiry or booking flow, reviews, and local proof.
Diagnostic resources
Next step
Need a ranked plan before you commit to execution?
Get a founder-led diagnostic that shows what is broken, what to fix first, and what the next sprint should cover.