FIND THE LEAK.
RANK THE FIXES.
This is the founder-led first step when the funnel is underperforming and nobody agrees what to fix first. We review acquisition, flows, positioning, proof, and tracking, then return a ranked action plan your team can actually ship.
Proof this process turns into shipped work
UK dental practice
Problem: Strong offline reputation but invisible in local search. Booking form losing most mobile visitors.
Change: Cleared 38 technical SEO issues, rebuilt treatment pages, optimised Google Business Profile, cut form fields from 7 to 3.
3x organic traffic. Local pack wins for implants and emergency dentistry. 42 to 180 Google reviews.
Tech hardware launch
Problem: Launch traffic and community attention were not consistently turning into pre-order deposits.
Change: Aligned narrative, landing pages, FAQs, creator kits, and launch sequencing around one funnel.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
Web3 gaming platform
Problem: Built a competitive esports product but 98% of their target audience had never used crypto.
Change: Redesigned onboarding to abstract wallet complexity. Built tournament-based acquisition loops.
100k+ players and 1,000+ tournaments. 98% of users were new to crypto.
What You Get
Loom Walkthrough
15-20 min video of us using your product as a new user, narrating the friction points.
Friction Matrix
Every issue logged and ranked by impact vs effort.
30-Day Action Plan
Clear roadmap of quick wins and structural fixes.
Channel & Content Notes
Where SEO, landing pages, or paid funnel issues are holding performance back.
Investment
Focused Diagnostic
From £1,000
Core audit of your biggest leak: search visibility, booking flow, or acquisition funnel. Loom walkthrough, ranked fixes.
Full Diagnostic
From £4,000
Full funnel review across acquisition, conversion, retention, and tracking. Complete ranked roadmap.
Timeline: 5-7 Business Days
Pricing rationale
Pricing reflects senior analysis, dual review of every flow, and a plan your team can ship, not a templated report.
Optional add-ons
- • Live team playback + Q&A: From £500
- • Instrumentation fixes (GA/Segment): From £750
- • Design mockups for top 3 fixes: From £1,200
How It Works
Access + scan
We review acquisition, product flows, and analytics as real users.
Friction log
We capture every drop-off, copy gap, and channel mismatch.
Ranked plan
You get a prioritised list of fixes ranked by impact vs effort.
Deliverables
- • Loom walkthrough with timestamped friction points
- • Friction matrix ranked by impact x effort
- • 30-day action plan with owners and sequencing
- • Acquisition, SEO/content, and landing page notes
Timeline & Roles
Owner: Senior growth lead + UX researcher.
Day 1: Kickoff + access; Day 3: interim findings; Day 5-7: final report.
Success criteria: Clear top 5 fixes with projected impact, and an action plan your team can execute without us.
Capabilities we assess
Who this is for
- • Service businesses losing enquiries to competitors with better online presence
- • Web3 and SaaS teams with unexplained drop-offs or stalled growth
- • Anyone investing in SEO or paid but unsure what to fix first
- • Founders who want a clear picture of what is broken before committing to a sprint
Who this is not for
- • Businesses with no live website or online presence to audit
- • Anyone looking for a generic report without a specific growth goal
- • Teams not ready to act on findings within 30 days
Roles & owner
Led by a principal growth strategist, paired with a UX researcher and analyst for data pulls.
Success criteria
Top 5 fixes with quantified upside and clear ownership for each action.
Timeline
5-7 business days from kickoff to delivery, with mid-point check-ins if blockers appear.
Frequently Asked Questions
What do you review during the diagnostic?
For service businesses: local search visibility, website technical health, booking or enquiry flow, and your review profile vs competitors. For Web3 and SaaS: acquisition quality, onboarding flows, retention signals, and analytics instrumentation. The scope is tailored to where your growth is actually leaking.
Who runs the work?
The founder runs the diagnostic directly. No junior hand-offs, no outsourced audit factory. You get senior analysis and a plan you can act on, not a templated report.
How fast is delivery?
Most diagnostics are completed within 5 to 7 business days from kickoff. For service businesses, we typically need your website URL and Google Business Profile. For digital products, access to your analytics helps.
What do I get at the end?
A prioritised friction matrix, a Loom walkthrough of the key findings, and a 30-day action plan ranked by impact and effort. Specific, actionable, not a traffic-light report.
Related solutions
Need a ranked plan before you commit to execution?
Get a founder-led diagnostic that shows what is broken, what to fix first, and what the next sprint should cover.