Focused Diagnostic
Decide what to fix first.
A focused review of one journey through your business, ending in prioritised findings and a recommended first piece of work. Implementation is a separate engagement.
Focused Diagnostic
- Price
- A fixed fee agreed for a defined review
- Timing
- Around 5–7 business days once access is in place.
- Output
- A review of one journey with prioritised findings and a recommended first piece of work.
Fit
Who it fits
Several possible problems, one budget.
You can see a few things that might be holding enquiries, signups or sales back, and need to know which to fund first.
A decision needs evidence.
Someone has to approve the spend, and a reasoned recommendation will help.
If you already know what needs to change, go straight to one of the four starting purchases.
Deliverables
What is delivered
A review of one journey
One route you name, such as search to enquiry, signup to first use or launch page to pre-order. Message, proof, next steps and available measurement are all reviewed.
Prioritised findings
Ranked by likely impact and effort, with the reasoning shown.
A recorded walkthrough
Naeem talks through the findings so your team hears the reasoning. A live session can be added at a separate fee, agreed before you book.
A recommended first piece of work
What to do first, why, and an estimate. The plan is yours whether you implement it yourself, with someone else or with Naeem.
Focused versions
Focused versions for specific journeys
Each narrows the review to one situation, at the same scope and fee.
Process
Process and timing
Around 5–7 business days once access is in place. You provide the page or product to review, read access to any measurement and someone who can answer questions.
Agree the journey
Naeem names the journey and the decision the review should inform, and confirms the fee.
Review
Naeem walks the journey as a customer would and checks it against the evidence.
Hand over
Findings, the recorded walkthrough and the recommended first piece of work.
Before you start
Questions
No. It covers one journey, named before the work starts. A review of everything would be too thin to act on. Broader reviews are scoped separately.
Next step
Tell Naeem what you are trying to decide.
Describe the journey and the decision in front of you. If a diagnostic is not the best use of the budget, Naeem will say so.