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Web3 & Crypto

WEB3 GROWTH FOR
POST-HYPE TEAMS.

You shipped mainnet. You raised. You've got a treasury. But TVL is flat, users vanish, and governance is a ghost town. We fix the friction killing your network effects.

UK/EU CRYPTO PROMOTION COMPLIANCE

FCA-style rules change everything about how you market tokens, staking, and DeFi products. We structure messaging that's compliant with financial promotion regulations, clear about risks, and documented for review—without killing conversion.

The Post-TGE Hangover

Most protocols hit a wall after launch. The "CT vibes" that worked pre-TGE don't build sustainable networks.

Case Study: For a DePIN protocol, we simplified the node onboarding flow and increased active node operators by 40% in 30 days.

View Aethir Edge case study →

The Onboarding Tax

Every extra click, signature, or bridge costs you 15-30% of users. Most flows are 8-12 steps.

The Governance Graveyard

< 5% participation isn't apathy—it's friction. Voting is still broken for most chains.

The Retention Black Hole

Airdrop farmers leave. Tourists leave. Without activation loops, wallets flatline.

The Marketing Hangover

Memes don't scale. You need actual funnels, not just threads and hype.

Common Outcomes We Fix for Web3

These growth systems apply across web3. Choose the outcome that matches your biggest leak:

Onboarding & Activation

Simplify wallet connection, staking flows, and first-transaction friction

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Retention & CRM

Keep stakers active, prevent governance drop-off, build retention loops

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Growth Diagnostics

20-minute call to identify your biggest growth leak in the funnel

Learn more →

How We Work

Step 1

Diagnostic

Onboarding Stress-Test

We go through your key flows as a new user—with screen recording, friction logging, and on-chain behavior analysis.

  • Loom walkthrough of critical journeys
  • Friction Matrix ranked by impact
  • 30-day action plan
  • Compliance risk flags

From £1,000 - £4,000

Book Diagnostic
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Step 2

Sprint

Targeted Fixes

We design and ship the fixes for the biggest leaks found in the diagnostic.

  • Onboarding flow redesign
  • Staking funnel rebuild
  • Governance participation flow
  • Wallet connection simplification

£4k - £12k per sprint

Discuss Sprints
Step 3

Retainer

Growth Systems

Ongoing product, narrative, and optimisation tied to active wallet growth and retention.

  • Active wallet growth
  • Staking/delegation rates
  • Retention curve optimisation
  • TVL quality analysis

From £5k/month

Enquire

Frequently Asked

Do you work with pre-mainnet protocols?

Rarely. We're optimised for teams that have shipped and are now struggling with adoption—not teams still building core product.

Can you help with token launches?

We focus on post-launch growth, not launch mechanics. If you're pre-TGE, we can help structure the growth system to activate after.

What about community management?

Not day-to-day moderation. We design community growth systems and can train your team or provide strategic oversight.

How do you handle FCA compliance?

Compliance is baked into our Diagnostics and messaging. We structure content to meet requirements while still converting.

Ready to scale your protocol?

Don't let friction kill your network effects. Book a diagnostic call and let's optimise your onboarding.