Client engagement
Aethir Edge
Naeem led launch marketing for a decentralised compute device: narrative, landing page, FAQ and campaign content around one pre-order path.
Read the case: Aethir EdgeWeb3 & Crypto
Prepare the launch, then turn attention into product use.
Messaging, content, landing pages and onboarding for Web3, gaming and complex digital products, led and delivered by Naeem.
Sector brief
- Typical work
- Positioning and launch messaging · Campaign content and creator briefs · Launch landing page · Product education and onboarding
- Evidence
- Aethir Edge (client engagement) · IGGalaxy (founder experience)
- Start with
- Launch and Offer Campaign
01Situations
Situations Encanta helps with
- 01
A launch is coming and the message is not settled.
The product needs one clear explanation that works for newcomers and informed readers alike.
- 02
Campaign traffic arrives, then stops short.
People reach the page but few take the first action it asks for.
- 03
The community is active, the product less so.
Interest in channels and announcements is not turning into people using the product.
02Deliverables
What Encanta delivers
Positioning and launch messaging
What the product is, who it is for and why it matters, written for the people you need to reach.
Content & campaignsCampaign content and creator briefs
Announcements, threads, FAQs and briefs that carry the same message and point to the same next step.
Content & campaignsLaunch landing page
The page the campaign points to, written and built so the offer and the next step are clear.
Landing pages & conversionProduct education and onboarding
What a new user needs to understand, in what order, before anything technical is asked of them.
Onboarding & follow-up
03Evidence
Relevant work
Founder experience
IGGalaxy
As co-founder and CMO, Naeem moved wallet setup after a player's first match, once players understood why it mattered.
Read the case: IGGalaxy04Where to start
Where to start
Starting purchase
Launch and Offer Campaign
A Launch and Offer Campaign brings the message, destination and campaign materials together. Channels, publication and timing are agreed around your launch.
Quoted around the audience, distribution route, assets and implementation required. Agreed with the scope.
Unsure what to prioritise? A focused diagnostic reviews trust, education and first product action.
05FAQ
Questions
Yes. Launch preparation is often the best place to start: the message, the campaign content and the page it points to.
Next step
Tell Naeem what you’re working on.
Share what you need to achieve and any deadline. Naeem will come back to you about the next step.