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ENCANTA
Web3 Products

You shipped mainnet.
Now ship the growth system.

You raised. You have a treasury. But TVL is flat, users vanish, and governance is quiet. Most Web3 teams build complex products, then leave launches, onboarding, retention, and compliance-aware growth as disconnected pieces. We've shipped this work: $7m+ in Aethir Edge pre-orders and 100k+ users onboarded to web3. We join the system up.

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UK/EU CRYPTO PROMOTION COMPLIANCE

FCA-style rules change everything about how you market tokens, staking, and DeFi products. We structure messaging that's compliant with financial promotion regulations, clear about risks, and documented for review, without killing conversion.

The Post-TGE Hangover

Most protocols hit a wall after launch. The "CT vibes" that worked pre-TGE don't build sustainable networks.

Case evidence: The Aethir Edge launch shows the pattern: narrative, FAQ, creator, community, and landing-page work all routed into one deposit path, supporting $7m+ in gross pre-order revenue and multiple sold-out rounds.

View DePIN device case study →

The Onboarding Tax

Every extra signature, bridge, wallet prompt, or unclear next step adds friction before the user reaches value.

The Governance Graveyard

Low participation is not always apathy. Often the route to understand, decide, and vote is too hard to follow.

The Retention Black Hole

Airdrop farmers leave. Tourists leave. Without activation loops, wallets flatline.

The Marketing Hangover

Threads and hype do not build durable adoption on their own. You need reliable onboarding, proof, compliance-aware messaging, and retention systems.

Common Outcomes We Fix for Web3

These growth systems apply across web3. Choose the outcome that matches your biggest leak:

Onboarding & Activation

Simplify wallet connection, staking flows, and first-transaction friction

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Retention & CRM

Keep stakers active, prevent governance drop-off, build retention loops

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Growth Diagnostic

Founder-led review of onboarding, retention, messaging, and tracking so you know which leak to fix first.

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How We Work

Step 1

Diagnostic

Onboarding Stress-Test

We go through your key flows as a new user: with screen recording, friction logging, and on-chain behavior analysis.

  • Loom walkthrough of critical journeys
  • Friction Matrix ranked by impact
  • 30-day action plan
  • Compliance risk flags

From £1k

Request a Diagnostic
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Step 2

Sprint

Targeted Fixes

We design and ship the fixes for the biggest leaks found in the diagnostic.

  • Onboarding flow redesign
  • Staking funnel rebuild
  • Governance participation flow
  • Wallet connection simplification

From £4k per sprint

Request a Sprint
Step 3

Retainer

Growth Systems

Ongoing product, narrative, and optimisation tied to active wallet growth and retention.

  • Active wallet growth
  • Staking/delegation rates
  • Retention curve optimisation
  • TVL quality analysis

From £5k/month

Ask About Retainer
Want the full breakdown? Diagnostic · Sprint · Retainer

Frequently Asked

Rarely. We're optimised for teams that have shipped and are now struggling with adoption, not teams still building core product.

Next step

Ready to find the adoption leaks?

Request a diagnostic and we will map where users, wallets, contributors, or partners are dropping off before you commit to a bigger growth push.

Request a Diagnostic