Choose the route closest to your buyer journey.
Not every business leaks in the same place. Start with the path that looks closest to how your buyers find, compare, trust, activate, book, and return.
Buyer route console
One diagnostic core, route-specific evidence
Service
Search to booking
Reviews, pages, forms, follow-up
Dental
Local trust to consult
Treatment visibility, reviews, booking
SaaS
Signup to first value
Activation, paid trigger, lifecycle
Web3
Attention to action
Narrative, wallet trust, retention
Find leak
Route lens
Rank fix
Impact x effort
Measure
Outcome signal
Route selector
Pick the buyer journey that most resembles yours.
Each route uses the same diagnostic core, but the evidence changes: local search and booking for service businesses, activation and retention for products, trust and action paths for Web3.
Active route
Service businesses
Buyers search, compare trust signals, then decide whether to call, enquire, book, or disappear.
Follow search or referral intent through proof, enquiry, response, and booking.
Metric to watch
Qualified enquiry and booked-work completion
Buyer journey
Step 01
Search intent
Step 02
Service proof
Step 03
Enquiry path
Step 04
Follow-up
Symptoms
- Search visibility is patchy
- Mobile enquiries are weaker than expected
- Reviews and follow-up are not compounding
What gets inspected
- Google search and local profile
- Service pages and proof
- Forms, calls, follow-up, and tracking
Proof signal: Service-business proof from dental: 3x organic traffic and 42 to 180 reviews.
Need more public proof after delivery? Compare the review acquisition route.
View sector contextTwo journey families
One method, different buyer routes.
The diagnostic core stays stable so the recommendation is comparable. The route lens changes the evidence we inspect first.
Service routes
Search, trust, booking, follow-up
For service businesses and dental practices where high-intent buyers need proof, clear service pages, low-friction enquiry paths, and fast follow-up.
01
Search visibility
02
Proof at doubt
03
Booking path
04
Response loop
Product routes
Traffic, activation, paid trigger, retention
For SaaS, apps, Web3, and crypto products where attention is not enough unless users reach value and repeat the useful behaviour.
01
Promise
02
Setup
03
First value
04
Repeat action
Shared diagnostic model
Six questions we ask in every diagnostic.
The evidence changes by route. The inspection questions stay consistent enough to identify the first useful fix without turning every engagement into a custom audit.
Can the right buyer find the offer?
Search, paid, community, partner, launch, or referral routes into the journey.
Does the page help them decide?
Positioning, objections, claims, evidence, reviews, examples, and comparison points.
Is the next action easy?
Forms, booking, signup, wallet, onboarding, handoff, or first useful action.
Is there enough proof at the point of doubt?
Case proof, FAQs, risk notes, review signals, demos, and reassurance near the action.
Does follow-up happen fast enough?
Lead response, trial messaging, community routing, reminders, nurture, and CRM hygiene.
Can the team see what moved?
Events, attribution, source quality, funnel readouts, dashboards, and owner notes.
Where proof lives
Fit is one decision. Evidence is the next.
Use this page to choose the diagnostic route. Use Work and Sample Diagnostic to judge whether the method and proof feel strong enough before you enquire.
Next step
Not sure which route fits?
Start with the Growth Leak Diagnostic and we will identify the route, first leak, and smallest useful next fix.