Constraint
High-intent launch demand, but a complex product story and multiple channels competing for attention.
System fixed
Reworked the narrative, landing system, FAQs, and launch sequencing around one deposit path.
Outcome
$7m+ in gross revenue and multiple sold-out pre-order rounds.
Founder-led growth diagnostics and systems
People already find you, click, compare, sign up, or enquire. Encanta finds where that intent drops, ranks the fix, and ships the change most likely to recover revenue.
Growth Leak Diagnostic5-7 business daysYou keep the plan either way
01The actual problem
The expensive part is usually the handoff.
Traffic, referrals, launches, and content may already be doing some work. Revenue is lost when the next step is unclear, slow, untrusted, manual, or unmeasured at the handoff between steps.
Demand arrives
ProductLaunch traffic or signup intent appears.
ServiceA buyer finds you through Google or referral.
EvidenceSources, landing pages, search terms.
Buyer looks for proof
ProductThey scan claims, reviews, FAQs, and proof.
ServiceThey compare reviews, service pages, and local profile.
EvidencePage depth, proof order, competitor pages.
Buyer takes action
ProductSignup stalls before first value.
ServicePatient abandons the mobile booking form.
EvidenceRecordings, form data, event tracking.
Team follows up
ProductLifecycle treats every user the same.
ServiceEnquiries wait or arrive without source context.
EvidenceCRM, inbox, automation, response time.
Revenue is measured
ProductPaid conversion is not tied to activation.
ServiceCalls and forms are not connected to source.
EvidenceGA4, CRM, call tracking, UTMs.
Next fix is chosen
ProductThe team ships by opinion.
ServiceSpend repeats without knowing what worked.
EvidenceImpact, effort, owner, metric.
Demand arrives
ProductLaunch traffic or signup intent appears.
ServiceA buyer finds you through Google or referral.
EvidenceSources, landing pages, search terms.
Buyer looks for proof
ProductThey scan claims, reviews, FAQs, and proof.
ServiceThey compare reviews, service pages, and local profile.
EvidencePage depth, proof order, competitor pages.
Buyer takes action
ProductSignup stalls before first value.
ServicePatient abandons the mobile booking form.
EvidenceRecordings, form data, event tracking.
Team follows up
ProductLifecycle treats every user the same.
ServiceEnquiries wait or arrive without source context.
EvidenceCRM, inbox, automation, response time.
Revenue is measured
ProductPaid conversion is not tied to activation.
ServiceCalls and forms are not connected to source.
EvidenceGA4, CRM, call tracking, UTMs.
Next fix is chosen
ProductThe team ships by opinion.
ServiceSpend repeats without knowing what worked.
EvidenceImpact, effort, owner, metric.
02Who we help
Two kinds of buyer journey. One way to find the leak.
Encanta works where there is already demand, but the path to action is too unclear, too slow, or too hard to measure.
Enquiry & Booking Diagnostic
Service businesses
Common symptoms
- Search visibility is patchy
- Booking feels harder on mobile
- Reviews are not compounding
Documented service proof: 3x organic traffic, 42 to 180 reviews, top-3 local pack.
Inspect the service routeActivation, launch, or conversion diagnostic
Complex products
Common symptoms
- Launch attention does not convert
- Users stall before first value
- Trust has to be earned before action
$7m+ launch revenue and 100k+ users across high-proof product journeys.
Compare product routes03The engagement model
Buy clarity first. Only buy implementation when the evidence supports it.
The first spend should reduce uncertainty. The diagnostic shows what is broken, what to fix first, and whether Encanta should implement anything afterwards.
Decision gateIf no clear bottleneck appears, stop or implement internally.
Decision gateIf one bottleneck is clear, scope a focused sprint.
Decision gateIf repeated upside is proven, discuss cadence.
05Sample diagnostic
Inspect the paid deliverable before you buy it.
The sample shows the same structure clients receive: a friction matrix, annotated finding, sprint brief, and metric plan.
Friction matrix
Turns a broad audit into the next 30 days of implementation work.
Annotated user-flow review
Gives founders a shared view of what is actually blocking conversion.
Sprint brief with success metric
Keeps design, copy, engineering, and analytics aligned around one outcome.
diagnostic-sample-redacted.pdf
RedactedFriction matrix
Annotation
Trust drops before the user reaches the action.
Sprint brief
Single bottleneckDefinition of doneSuccess metric
Metric: completion rate
Same deliverable shape across routes: ranked issues, evidence notes, and the first fix worth shipping.
Open sample06Why Encanta
Senior operator judgement, without the agency layer.
Encanta is led by Naeem Shabir, a growth operator with 8 years across Web3, gaming, infrastructure, fintech, and service journeys. He has led launches, built communities, shipped onboarding systems, and turned service demand into measurable enquiries. The diagnostic comes from that operator judgement, not an account team passing notes around.

Naeem Shabir
Founder / Growth Operator
£16M+
Product sales influenced across 8 years of founder-led work and selected engagements.
100K+
Users acquired and activated for a gaming and esports platform.
3x
Organic traffic lift for a UK dental practice with search, review, and booking fixes.
Operator experience
Operator experience across protocols, platforms, and global brands.
A founder track record spanning DePIN infrastructure, web3 gaming, sports, privacy networks, and product launches where trust, education, onboarding, and proof had to work together.
- Aethir Cloud: DePIN / Infra
- BlockGames: Web3 Gaming
- Intergalactic Gaming: Esports
- Shatterpoint: Web3 Gaming
- LALIGA (with GameOn): Sports
- Celtic FC: Football / Esports
- Polygon: Layer 2
- TRON: Layer 1
- Partisia Blockchain: Privacy / L1







