Founder-led marketing · Leeds
Campaigns, websites and AI workflows for product and service businesses. Every project leaves you the messaging and files to build on.
Work directly with Naeem Shabir, Aethir Edge launch lead and IGGalaxy co-founder.
AI Marketing Workflow Setup
1Stop rewriting what AI gives you.
2For agencies, lean marketing teams and founder-led businesses with limited marketing support.
3From£650Around 2 weeks
4Built, tested and handed over directly by Naeem Shabir.
Discuss AI workflow setupMarketing Context Pack
Written from the packEvery line on this page traces back to a fact in the pack.
Across founder, employed and client roles in Web3, gaming, sport and infrastructure.
Aethir Cloud
Hamieverse
BlockGames
IGGalaxy
Shatterpoint
LALIGA (with GameOn)
Celtic FC
Polygon
TRON
PartisiaHow Encanta helps
Choose a starting point.
Each purchase has a clear scope.
Good offer, but the right people aren't noticing it.
Launching or promoting an offer? Get the message, materials and publishing plan ready.
Already running ads? Test two distinct message angles through four static ads and matching copy.
Visitors look, but too few enquire or book.
Find the main obstacle, improve your service page and enquiry step, then check receipt and response ownership.
AI drafts still need too much rewriting.
Turn approved briefs into channel drafts with less repeated briefing and correction, using a workflow your team can reuse.
Estimates start once scope, access and materials are ready. Final fees and included work are confirmed in your proposal.
Who it is for
Software, apps, platforms and selected physical products. Launch something new or improve an established offer with clearer messages and campaigns.
Explore product businessesPractices, agencies and professional services. Help people understand the offer, enquire and receive a useful response.
Explore service businessesExperience in practice
Three examples from client delivery and building a business as a co-founder. See all the work or the full career record.
Launch narrative, page and campaign.
Client engagement. Launch marketing lead.
Over an eight-week launch in 2024, Naeem led marketing for a high-ticket device that adds compute to a decentralised cloud. He wrote the launch narrative and objection answers, the landing page and a detailed FAQ on hardware, rewards and fulfilment, and the creator kits and announcements. Moderators had scripted answers for each allocation round. Every piece pointed buyers to one pre-order route.
View launch workFounder experience. Co-founder and CMO.
Four years growing a bootstrapped esports platform for gamers new to crypto. Naeem positioned it around competitive play, moved wallet setup after a player's first match, ran creator-hosted tournaments and built the guides and search content that brought players in.
View product workClient engagement. SEO, website and digital strategy.
A few months of SEO, website and digital strategy support in 2025, covering technical foundations, treatment pages and local search. The enquiry form was shortened and click-to-call added on mobile.
View service workIncluded in the handover
Each engagement includes a Marketing Context Pack: the approved messages, facts, examples and voice guidance used for that work.
You receive editable files, instructions for reuse and a record of where the information came from. The pack shows what to update when the business changes.
An AI workflow is included when you buy AI setup or add it to the project.
The approved offer, audience, claims and sources used in the work.
The campaign, page or workflow files produced for your engagement.
Dashed boxes mark where your own files go.
What to carry into the next brief, and what to review when things change.
Review when things change: prices, timings, offer wording and any proof that has aged.
Working together
From the first conversation through delivery and handover.
Set the objective, included work, fee, timing and what you provide.
Create and implement the campaign, page improvements or workflow.
Apply your feedback, check the work and hand over the files with your Marketing Context Pack.
Unsure where to start? A focused diagnostic can identify the work worth doing first.
For regular campaigns, improvements or workflow upkeep, explore ongoing support.
Share what you want to achieve, what is getting in the way and any deadline. Your brief starts a conversation about the right work.