About
Senior experience. Direct involvement.
Encanta is led by Naeem Shabir, a marketer and founder who has worked across complex products, launches and growth since 2017. He sets the strategy and does the work: content, campaigns, websites and follow-up.
The person who agrees the scope is the person who writes the copy, builds the page and hands the work over.
- Since 2017
- Marketing and founding experience
- Across Web3, gaming, infrastructure, fintech and service businesses, in founder, employed and client roles.
01Experience
Where the experience comes from.
Each entry says whether it was a founder role, an employed role or a client engagement. Client engagements were contracts, most of them before Encanta.
- 2017–21
IGGalaxy (Intergalactic Gaming)
Co-founder and CMO
Founder
Co-founded an esports platform and led positioning, content, tournaments and player onboarding, with a distributed marketing, content and partnerships team.
- 2022
Axpire and Moola
Marketing manager
Employed
Led the rebrand from PayBX to Moola and the pre-launch marketing for a consumer payments product: positioning, brand guidance and launch messaging.
- 2022–23
BlockGames and Shatterpoint
Marketing manager
Client engagement
Launch campaigns for the mobile game Shatterpoint, running its social channels and coordinating content, creators, product releases and community events.
- 2024
Aethir
Marketing manager
Client engagement
Led launch marketing for the Aethir Edge hardware device: narrative, landing pages, FAQs and campaign content built around one pre-order path.
- 2024
GameOn
Marketing manager, then CMO
Client engagement
Euro 2024 and pre-launch campaigns for a LALIGA-partnered sports game, combining content, paid ads, competitions and creator briefs.
- 2024
MV Global
Portfolio marketing lead
Client engagement
Positioning and launch playbooks for early-stage technology companies, worked through with their founders.
- 2024–25
Partisia Blockchain
Marketing manager
Client engagement
Go-to-market planning and partner campaigns for privacy technology, explaining a genuinely difficult technology to buyers who were not engineers.
- 2025–26
GIG Retail
Client and campaign operations
Client engagement
Client relationships and retail media campaigns, keeping creative, marketing and product teams aligned with retailer stakeholders across websites, stores and venues.
- 2026
Hamieverse
Fractional CMO
Client engagement
Led marketing, content and community for a gaming business with the founder and product team, focused on onboarding, retention and the journey to purchase.
- Now
Encanta Digital
Founder
Founder
Senior marketing strategy and hands-on delivery for product teams and established service businesses.
Naeem Shabir, founder of Encanta Digital
Each case explains the role and the work delivered. The work pages set out the full detail for each engagement. Examples of the content and social media work from these roles are in Naeem’s portfolio(opens in a new tab).
On stage
Talking about games, Web3 and growth.
02What Naeem does himself
Strategy and the work that follows it.
Positioning and messaging
What the offer is, who it is for and why it is worth choosing, written into the pages and material people actually read.
Content and campaigns
The material that carries the message: pages, posts, emails, briefs and launch assets.
Websites and landing pages
Copy, structure and implementation inside an existing site, rather than a specification handed to someone else.
Onboarding and follow-up workflows
What happens after someone signs up or enquires, configured and tested before it goes live.
AI setup and workflows
Approved business context, reusable instructions and real-task checks, configured in an existing tool and handed over for you to run.
Measurement
Enough tracking to judge whether a change worked, with an honest account of what it cannot tell you.
03Working model
Specialists and AI, where they help.
Some projects need a specialist: a developer for a substantial build, a designer or video production. You agree the specialist scope and costs before that work starts.
AI supports research, drafting and delivery. Naeem checks the message, claims and output before handover, and remains responsible for the work. Each project leaves you relevant messaging and editable materials in a Marketing Context Pack. A client-operated AI workflow is a separately scoped purchase.
Next step
Tell Naeem what you’re working on.
Share what you need to achieve and any deadline. Naeem will come back to you about the next step.