Founder-led growth for teams that need results, not theatre.
I lead the work end to end, and we bring in a small bench of senior specialists when the job calls for it. We diagnose what's blocking your funnel, ship the fixes, and measure what actually moved.
Token, node, and hardware sales influenced
Users acquired / activated
Founder-led growth across web3, gaming, and SaaS
Hi, I'm Naeem. Encanta is my growth studio.
I started Encanta because most teams get stuck between two options:
- Agencies that sell campaigns and dashboards.
- Dev shops that ship features without owning the outcome.
Growth sits in the middle. It is part positioning, part product, part measurement, and a lot of unglamorous execution.
I've spent 8 years doing that work in hard markets: leading marketing for Aethir Cloud's $7m+ Edge hardware launch, GameOn's LALIGA campaigns, MV Global portfolio projects, and Partisia Blockchain — and co-founding IGGalaxy, an esports platform I helped build to 100k+ users.
I work best with founders and operators who want a calm, senior partner who can spot what is broken, prioritise the fixes, and ship them fast.
The operator track
8 years in markets where trust is the bottleneck
Every stop on this track involved educating sceptical audiences, onboarding people into unfamiliar products, and proving traction with numbers. That is the judgment the diagnostic runs on.
2017
IGGalaxy
Co-founded the esports platform and ran growth as CMO — 100k+ players, 1,000+ tournaments, 98% new to web3.
2021
GameOn · LALIGA
Growth for fan-engagement campaigns with one of the world's biggest sports brands.
2022
MV Global
Growth across portfolio token launches — narrative, community, and conversion under launch pressure.
2023
Partisia Blockchain
Marketing leadership for a privacy layer-1 — explaining hard technology to non-technical buyers.
2024
Aethir Cloud
Led marketing for the Aethir Edge launch — $7m+ in pre-orders across multiple sold-out rounds.
Now
Encanta
The studio: founder-led diagnostics, sprints, and retainers built on that operating record.
2017
IGGalaxy
Co-founded the esports platform and ran growth as CMO — 100k+ players, 1,000+ tournaments, 98% new to web3.
2021
GameOn · LALIGA
Growth for fan-engagement campaigns with one of the world's biggest sports brands.
2022
MV Global
Growth across portfolio token launches — narrative, community, and conversion under launch pressure.
2023
Partisia Blockchain
Marketing leadership for a privacy layer-1 — explaining hard technology to non-technical buyers.
2024
Aethir Cloud
Led marketing for the Aethir Edge launch — $7m+ in pre-orders across multiple sold-out rounds.
Now
Encanta
The studio: founder-led diagnostics, sprints, and retainers built on that operating record.
What we do
Encanta helps you turn interest into revenue by fixing the parts of your system that cause drop-off.
Typical work includes:
- Funnel and journey diagnostics — Where users stall, bounce, or fail to convert.
- Messaging and offer clarity — What you say, where you say it, and why it is not landing.
- Landing and onboarding improvements — UX that clears the path to first value.
- Lifecycle and retention — Email, notifications, reactivation, referral loops.
- SEO and content that converts — Not just traffic.
- Tracking and analytics you can trust — So you stop guessing.
If it cannot be measured, it does not ship.
Who we work with
We're a good fit if you are:
- A Web3 or crypto project that has shipped but needs proper growth infrastructure, not just hype.
- A SaaS or digital product team where signups stall before activation and nobody can say why.
- An established service business (dental, legal, accountancy, property) losing enquiries to competitors with better online presence.
- Anyone tired of paying for "strategy decks" from people who don't implement.
We're probably not a fit if you want a big account team, weekly presentations, or vanity metrics.
How we work
Growth Diagnostic
We start by mapping the journey, identifying the highest-leverage bottlenecks, and producing a ranked action plan. You get clarity on what to fix first and why.
Outcome: A prioritised plan you can execute, with expected impact and measurement.
Sprint
We take the best opportunities from the diagnostic and ship them. This is where conversion lifts happen.
Outcome: Implemented changes, tested, tracked, and reviewed.
Retainer (optional)
If you want an ongoing growth engine, we move into a weekly shipping cadence. Less talk, more iteration.
Outcome: A consistent rhythm of improvements tied to your metrics.
Track record
I usually get pulled in when growth feels close but the numbers refuse to cooperate. The common thread is not industry. It is friction that nobody has diagnosed clearly enough to fix.
See a sample diagnosticView case studiesHow we think
We're practical. We care about the full journey, not isolated tactics. We prefer small changes that compound over big redesigns that never ship. We aim for speed, but not chaos. Every change should tie back to a measurable outcome.
The team behind Encanta
Encanta is founder-led. I run the diagnostic, set the priorities, and stay accountable for outcomes.
When delivery needs extra hands, we pull from a trusted bench of senior specialists across design, engineering, analytics, and content. No junior padding. No bloat. Just the capability required for the work.
Want to fix your growth bottleneck?
If you tell me what you are selling and where you think the funnel is leaking, I'll tell you how I'd approach it and whether we can help.