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About

Founder-led growth for teams that need results, not theatre.

I lead the work end to end, and we bring in a small bench of senior specialists when the job calls for it. We find the friction in your funnel, ship the fixes, and measure what actually moved.

£16m+

Product sales influenced

100k+

Users acquired / activated

3x

Avg. conversion lift on key journeys

Naeem Shabir

Hi, I'm Naeem. Encanta is my growth studio.

I started Encanta because most teams get stuck between two options:

  • Agencies that sell campaigns and dashboards.
  • Dev shops that ship features without owning the outcome.

Growth sits in the middle. It is part positioning, part product, part measurement, and a lot of unglamorous execution.

I work best with founders and operators who want a calm, senior partner who can spot what is broken, prioritise the fixes, and ship them fast.

What we do

Encanta helps you turn interest into revenue by fixing the parts of your system that cause drop-off.

Typical work includes:

  • Funnel and journey diagnosticsWhere users stall, bounce, or fail to convert.
  • Messaging and offer clarityWhat you say, where you say it, and why it is not landing.
  • Landing and onboarding improvementsUX that removes friction.
  • Lifecycle and retentionEmail, notifications, reactivation, referral loops.
  • SEO and content that convertsNot just traffic.
  • Tracking and analytics you can trustSo you stop guessing.

If it cannot be measured, it does not ship.

Who we work with

We're a good fit if you are:

  • A product-led startup or scale-up with demand but inconsistent conversion.
  • A founder who knows growth is the constraint and wants a senior operator to own it.
  • A team tired of "strategy decks" and ready to implement.

We're probably not a fit if you want a big account team, weekly presentations, or vanity metrics.

How we work

1

Growth Diagnostic

We start by mapping the journey, identifying the highest-leverage bottlenecks, and producing a ranked action plan. You get clarity on what to fix first and why.

Outcome: A prioritised plan you can execute, with expected impact and measurement.

2

Sprint

We take the best opportunities from the diagnostic and ship them. This is where conversion lifts happen.

Outcome: Implemented changes, tested, tracked, and reviewed.

3

Retainer (optional)

If you want an ongoing growth engine, we move into a weekly shipping cadence. Less talk, more iteration.

Outcome: A consistent rhythm of improvements tied to your metrics.

Track record

I've worked across SaaS, Web3, and service businesses, usually at the exact moment where growth feels "close" but the numbers refuse to cooperate.

If you want the specifics, the case studies show the work and the outcomes.

View case studies

How we think

We're practical. We care about the full journey, not isolated tactics. We prefer small changes that compound over big redesigns that never ship. We aim for speed, but not chaos. Every change should tie back to a measurable outcome.

The team behind Encanta

Encanta is founder-led. I run the diagnostic, set the priorities, and stay accountable for outcomes.

When delivery needs extra hands, we pull from a trusted bench of senior specialists across design, engineering, analytics, and content. No junior padding. No bloat. Just the capability required for the work.

Technical partner:nerds.cooking →

Want to fix your growth bottleneck?

If you tell me what you are selling and where you think the funnel is leaking, I'll tell you how I'd approach it and whether we can help.