Case Studies

Selected work, shown like a diagnostic

These are not portfolio summaries. Each preview shows the commercial constraint, what changed in the system, and the result that followed, so you can judge the method rather than just the logo.

Evidence desk

Constraint to outcome, not logo to logo.

01constraintAethir EdgeHigh-intent launch demand, but a complex product story and multiple channels competing for attention.$7m+Gross revenue from pre-orders 02system fixedIGGalaxy (Intergalactic Gaming)Shifted positioning toward gamers first, then built content, tournament, and community systems that reinforced each other.100k+Registered players 03outcomeUK Dental Practice3x organic traffic and local pack wins for implants and emergency dentistry.3xOrganic traffic

Read the leak Rank the fix Open the case

Case Evidence

Different markets. Same operating pattern.

Filter by the commercial problem, not by industry alone. The useful proof is the repeated pattern: diagnose the leak, rebuild the handoff, then measure the decision that should move.

Filter Ledger

4 dossiers

Named client

Aethir Edge hardware launch / 8-week sprint

Aethir Edge

Complex launch proof

Web3LaunchConversion

Problem

PR, creator traffic, and community momentum were not yet feeding one clear deposit path.

System fixed

Reworked the narrative, landing system, FAQs, and launch sequencing around one deposit path.

Outcome

$7m+ in gross revenue and multiple sold-out pre-order rounds.

Evidence artifact / Launch-system map

Every awareness spike routed to one deposit path

A redacted system view showing how PR, creators, community, and landing pages were sequenced around the same conversion event.

$7m+

Gross revenue from pre-orders

Sold-out rounds

4.8x

MoM growth in deposit volume

Read the case study

Named client

IGGalaxy esports platform / 3-year engagement

IGGalaxy (Intergalactic Gaming)

Founder-operator case - zero-to-community proof

Web3OnboardingRetention

Problem

Growth channels were fragmented and onboarding had to work for players who were almost entirely new to web3.

System fixed

Shifted positioning toward gamers first, then built content, tournament, and community systems that reinforced each other.

Outcome

100k+ registered players, 1,000+ tournaments, and 98% of players onboarded from outside web3.

Evidence artifact / Onboarding map

Gamers first, wallet complexity later

A journey map for players who wanted tournaments and rewards, not a crypto lesson at step one.

100k+

Registered players

1,000+

Tournaments hosted

98%

Players new to web3

Read the case study

Anonymised client

UK dental practice / 6-month SEO sprint

UK Dental Practice

Local visibility proof

ServiceSEOConversionRetention

Problem

Strong offline reputation, weak online visibility, and booking friction on mobile.

System fixed

Rebuilt the technical foundation, treatment-page depth, local SEO, and mobile booking flow.

Outcome

3x organic traffic and local pack wins for implants and emergency dentistry.

Evidence artifact / Issue register

The ranking problem was made inspectable

A technical and content issue register ranked by impact, effort, and dependency.

Organic traffic

Top 3

Local pack rankings

42 → 180

Google reviews

Read the case study

Composite

B2B SaaS (composite) / 5-7 business days (diagnostic)

Composite: B2B SaaS trial funnel

Diagnostic-only engagement shape

SaaSOnboardingConversion

Problem

Setup asked for work before showing value; the first useful moment was unmeasured and unreachable for most trials.

System fixed

Diagnostic only: ranked leak map, activation event definition, owners, and a 30-day plan the internal team shipped.

Outcome

First two fixes shipped internally; activation became measurable.

8-15

Ranked leaks in a typical activation diagnostic

Top 5

Fixes scoped with owner and metric

30 days

Action plan handed over

Read the case study

Proof standard

What you should expect to see in the work

Friction matrix

Diagnostic output

Ranked issues by impact, effort, and owner so teams know exactly what to ship first.

Turns a broad audit into the next 30 days of implementation work.

Annotated user-flow review

Walkthrough deliverable

Narrated the user journey like a first-time buyer, noting where trust, clarity, or momentum dropped.

Gives founders a shared view of what is actually blocking conversion.

Sprint brief with success metric

Implementation scope

Defined the single bottleneck, the shipped change, QA steps, and the metric used to judge success.

Keeps design, copy, engineering, and analytics aligned around one outcome.

Next step

Want this kind of clarity for your growth system?

Start with the Growth Leak Diagnostic. We route the same method through the right buyer journey: launch, activation, enquiry and booking, follow-up, or reporting.

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