Work that shows the leak, the fix, and the outcome
These are not portfolio summaries. Each preview shows the initial bottleneck, what was actually broken, what changed, and the commercial result that followed.
AI & gaming hardware launch
AI & Gaming Hardware Platform
8-week sprint
Before: High-intent launch demand, but a complex product story and multiple channels competing for attention.
What was broken: PR, creator traffic, and community momentum were not yet feeding one clear deposit path.
What changed: Reworked the narrative, landing system, FAQs, and launch sequencing around one deposit-driven funnel.
$7m+ in gross revenue and multiple sold-out pre-order rounds.
Competitive gaming platform
Competitive Gaming Platform
3-year engagement
Before: Bootstrapped product with ecosystem pressure to grow, educate users, and prove traction at the same time.
What was broken: Growth channels were fragmented and onboarding had to work for players who were almost entirely new to web3.
What changed: Shifted positioning toward gamers first, then built content, tournament, and community systems that reinforced each other.
100k+ registered players, 1,000+ tournaments, and 98% of players onboarded from outside web3.
UK dental practice
UK Dental Practice
6-month SEO sprint
Before: Strong offline reputation, weak online visibility, and booking friction on mobile.
What was broken: Technical SEO gaps, thin service pages, and a bloated form were suppressing rankings and leads.
What changed: Rebuilt the technical foundation, treatment-page depth, local SEO, and mobile booking flow.
3x organic traffic and local pack wins for implants and emergency dentistry.
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