Privacy Notice

Last updated: 21 July 2026

Encanta Ltd, registered in England and Wales and trading as Encanta Digital("we", "us", or "our"), is the controller responsible for personal data collected through this website and our diagnostic enquiry process. Statutory details are listed on our Company Information page. Contact: hello@encanta.digital.

1. Information we collect

We collect information you provide directly, including your name, email address, website, product or company profile, diagnostic context, enquiry source, and any optional qualification information you choose to share.

We also collect limited technical and usage information, such as page interactions, analytics events where you have accepted analytics cookies, cookie preferences, error diagnostics, and security logs.

2. How we use your information

To respond to diagnostic, sprint, retainer, and general enquiries.
To confirm that a diagnostic enquiry has been safely received.
To prepare and deliver services where you become a client.
To send insight or resource emails where you have opted in.
To improve the website, understand aggregate usage, and diagnose technical issues.
To protect the website from spam, abuse, and unauthorised access.

3. Analytics

We use Google Analytics 4 only where analytics consent has been granted. Analytics helps us understand aggregate website behaviour such as page views, traffic source, device type, and interaction events. We do not intentionally send names, email addresses, or free-text form responses to Google Analytics.

You can reject or change analytics consent from the cookie banner or the cookie settings link in the footer.

4. Legal basis for processing

Under UK data protection law, we rely on the following legal bases:

Consent: optional analytics cookies and email updates where you have opted in.
Legitimate interests: responding to enquiries, improving the website, protecting security, and understanding business performance.
Contract: preparing, managing, and delivering agreed client work.
Legal obligation: accounting, tax, compliance, and record-keeping requirements where they apply.

5. Service providers

We use trusted providers to run the website and handle enquiries, including website hosting, analytics, error monitoring, contact storage, email, and scheduling tools. These may include Vercel, Google Analytics, Sentry, Notion, and scheduling or email providers used to respond to your enquiry.

Some providers may process data outside the UK or European Economic Area. Where this happens, we rely on the safeguards made available by those providers, such as appropriate contractual terms and transfer mechanisms.

6. Your data rights

You have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data where applicable.
Object to processing of your data.
Withdraw consent at any time.
Ask for processing to be restricted or for a copy of your data where applicable.

To exercise these rights, please contact us at hello@encanta.digital.

You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

7. Data retention

We keep enquiry records for as long as needed to respond, manage the relationship, and maintain reasonable business records. Client records are kept for the period required for delivery, accounting, tax, and legal purposes. Analytics data is normally retained for 14 months. Email marketing records are kept until you unsubscribe or ask us to remove them, subject to suppression-list requirements.

8. Contact us

If you have any questions about this Privacy Notice, contact Encanta Ltd at hello@encanta.digital. Statutory postal details are available on our Company Information page.