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ENCANTA

Privacy Policy

Last updated: November 2025

Encanta Digital ("we", "us", or "our") respects your privacy and is committed to protecting your personal data.

1. Information We Collect

We collect information you provide directly to us, such as when you fill out a contact form, book a call, or subscribe to our newsletter. This may include your name, email address, and company details.

2. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services.
  • Communicate with you about our services.
  • Monitor and analyse trends and usage.

3. Analytics and Advertising

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This service uses cookies to collect anonymous usage data, such as page views, session duration, and source of traffic.

We may also use Google Signals, which allows Google Analytics to collect data about your traffic in addition to data collected through a standard Google Analytics implementation in order to provide additional features like cross-device audiences and insights.

We do not collect personally identifiable information (PII) through analytics. The data is used solely to improve the performance and user experience of our site. You can opt-out of Google Analytics by using a browser add-on or adjusting your cookie settings via our Cookie Banner.

4. Legal Basis for Processing

Under the GDPR and UK data protection laws, we process your personal data under the following legal bases:

  • Consent: For analytics cookies and marketing communications (where you have opted in).
  • Legitimate Interests: For improving our services, ensuring website security, and responding to your inquiries.
  • Contract: When you engage us for services, we process data necessary to fulfill our contract with you.

5. Your Data Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate data.
  • Request deletion of your data ("right to be forgotten").
  • Object to processing of your data.
  • Withdraw consent at any time.

To exercise these rights, please contact us at hello@encanta.digital.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Analytics data is retained for 14 months.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at naeem@encanta.digital.