One useful moment happens, but it doesn't become a continuing relationship.
SaaS users finish the first task and never return. A Web3 user claims once and disappears. A service lead gets a good response but isn't ready to book, and never hears back. Retention problems rarely start on the cancellation screen; the decline shows in behaviour first.
What to check
·Second meaningful actions and return visits, by cohort
·Lifecycle stages, and what each one hears from you
A practical method for finding value decay across users, workflows, accounts, relationships, and revenue before cancellation becomes the first reliable signal.