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Sample diagnostic

This is what a diagnostic actually looks like

Inspect the structure before you buy: prioritised findings, annotated finding, sprint brief, and metric plan.

The examples show how the same format adapts to service journeys, product onboarding and Web3 launches. Each one says what kind of evidence it is.

Sample

Three artefacts, one decision.

01

Prioritised findings

Ranked by impact, effort, stage, confidence, and owner.

02

Annotated finding

The one bottleneck explained in plain commercial terms.

03

Sprint brief

The first shippable fix, metric, owner, and definition of done.

Decision output

Fix internally, scope a sprint, or stop. The sample shows how that judgement is made visible.

The deliverable

Explore the interactive sample

Three of the artefacts a diagnostic produces: prioritised findings, an annotated finding and a brief for the first piece of work. Switch the example first, then see how the same format adapts to service journeys, product onboarding and Web3 launches.

These three are a subset. A full diagnostic also includes the cover note, the annotated journey, the priority map, the measurement plan and a recorded walkthrough. The contents list below sets out everything a delivered pack contains.

Want occasional notes by email?

The PDF is available above without an email gate. This is separate and entirely optional: occasional notes on launches, enquiries and AI-assisted ways of working.

What every diagnostic contains

The sample has the same shape as the real deliverable.

Every diagnostic is designed to make the judgement usable: what is broken, why it matters, what to ship first, and how the result will be measured.

Layer in focus

Priority map

The split between fix now, schedule, monitor, and ignore.

View sample document

Next step

Want this level of clarity on your own journey?

Send the website, product, or profile you want inspected. Naeem will choose the right diagnostic route and show the first fix worth ranking.