Launch marketing for a decentralised compute device
Naeem led launch marketing for Aethir Edge: the narrative, landing page, FAQ and campaign content, brought together around one pre-order path.
- Client
- Aethir Edge
- Naeem's role
- Launch marketing lead
- Period
- Eight-week launch period, 2024
- Sector
- Web3 · Hardware · Infrastructure
How this case is stated
- Relationship and role are stated as they were: Client engagement.
- Each figure states what it counts, over what period and whose result it was.
- Visuals say whether they are originals or illustrations.
01The figure, and what it counts
Stated figure
- $7m+
- Gross hardware pre-orders
- Pre-orders for Aethir Edge across multiple sold-out rounds in 2024, as reported by the company. A company result that Naeem's launch marketing contributed to, not revenue he generated alone.
The launch was a company effort involving product, partnerships, community and sales. Naeem's contribution was the launch marketing described on this page.
02Situation
Starting situation
Aethir was launching a high-ticket device that contributes compute to a decentralised cloud network. The idea was unfamiliar to many of the gamers, miners and GPU owners it needed to reach.
Press, creators and the community were generating attention before there was one clear, consistent route to a pre-order.
03Work
Work delivered
Narrative and messaging
A simple account of what the device is, who it is for and why it matters, with the proof points and objection answers spokespeople and creators could reuse.
Landing page and FAQ
Copy and structure for the launch page and a detailed FAQ covering hardware, rewards, returns and fulfilment, so buyers could find answers before committing.
Campaign content and creator briefs
Launch announcements and creator kits with agreed claims and a single call to action.
Community support material
Short scripts and reference answers for moderators handling questions during allocation rounds.