This is the founder-operator case: Naeem co-founded IGGalaxy and ran growth as CMO. A bootstrapped platform that needed to attract gamers, educate first-time crypto users, and prove value to its layer-1 backers—all at the same time.
Grow a web3 gaming platform without a marketing war chest
The team needed to validate that gamers wanted competitive play with tokenised rewards while onboarding an audience that was 98% new to web3.
Marketing had to prove value to the underlying blockchain ecosystem, showing that the platform could be a flagship community project despite limited budget.
Every channel—content, SEO, influencer tournaments, and community—had to be coordinated so momentum wasn’t lost between spikes of attention.
Framed the platform around competitive play and community rewards so crypto felt like a bonus, not a barrier.
Built an always-on content calendar that mixed platform updates with educational pieces for first-time wallet users and search-optimised guides.
Paired gaming creators with sponsored tournaments and seasonal leagues to acquire and retain players.
Built governance-lite rituals—polls, feature votes, validator calls—to keep players engaged and signal health to the chain.
Evidence pack
Redacted and composite artifacts from the engagement, shown to make the judgment visible: what was mapped, what was changed, and what the team used to keep execution aligned.
Onboarding map
A journey map for players who wanted tournaments and rewards, not a crypto lesson at step one.
Entry point
Creator event, search guide, community invite, tournament page
First value
Register, join a match, understand rewards, return for the next event
Friction removed
Wallet setup moved after the player understood the reason to care
The lesson transfers to any business asking customers to adopt an unfamiliar process.
Tournament loop
A working cadence that turned one-off creator spikes into a loop with reminders, recaps, and re-entry points.
Before event
Creator brief, prize framing, registration reminders
During event
Support scripts, Discord routing, player issue capture
After event
Recap content, winner proof, next tournament CTA
This is the same operating pattern behind reviews, referrals, and lead follow-up.
Partner readout
A reporting view that made traction legible to backers, partners, and internal stakeholders.
Activity
Registrations, tournaments, repeat players, support themes
Education
Wallet questions, redemption blockers, guide engagement
Signal
98% of players onboarded from outside web3
Good reporting turns messy growth work into decisions.
The tools and surfaces we relied on to keep execution consistent.
Cross-title player base built during beta year.
Creator-led events across Fortnite, Call of Duty, and more.
Onboarded through educational flows and support.
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