Search visibility and a simpler enquiry journey for a dental practice
A few months of SEO, website and digital strategy support for an established UK dental practice in 2025, covering treatment pages, local search and a simpler enquiry journey.
- Client
- UK dental practice
- Naeem's role
- SEO, website and digital strategy
- Period
- A few months of support, 2025
- Sector
- Dental · Local services
How this case is stated
- Relationship and role are stated as they were: Anonymised client engagement.
- Each figure states what it counts, over what period and whose result it was.
- Visuals say whether they are originals or illustrations.
01The figures, and what they show
Stated figures
- 270
- Google reviews
- Reviews on the practice's Google profile.
- 4.9/5
- Google rating
- Average rating from Google reviews.
- Top 3
- Local search ranking
- Achieved local search position.
Review count and rating as of October 2026.
The practice became easier to find locally and easier to contact. Naeem fixed technical SEO issues, rewrote treatment pages, updated local listings and simplified the enquiry journey.
02Situation
Starting situation
The practice had a strong local reputation but little visibility in search for the treatments it most wanted to offer.
The site had technical problems, thin treatment pages and an enquiry form that needed simplifying.
03Work
Work delivered
Technical foundations
Redirects, robots.txt, sitemap, canonical tags, broken links and duplicate metadata fixed.
Treatment pages
Pages for key treatments rewritten around what patients want to know before getting in touch, with FAQs and clear next steps.
Local search
Google Business Profile and directory listings updated and made consistent.
Enquiry journey
A shorter enquiry form, with click-to-call on mobile.
04Context
Role and scope
- The practice is not named, at its request.
Next step