3x organic traffic and local rankings for a modern dental clinic
A modern dental clinic with strong offline reputation but low online visibility. We rebuilt their search presence end-to-end and made booking frictionless on mobile.
Challenge
Win trust and rankings against entrenched competitors
The practice was competing against clinics with 200–600+ reviews and years of local SEO momentum but had minimal visibility for high-value treatments.
Technical gaps (no robots.txt, duplicate meta, broken links), thin service pages, and a seven-field booking form suppressed rankings and conversions.
We needed to fix crawlability, build authority quickly, and make it effortless to book on mobile—all within a six-month window.
Approach
Technical foundation
Cleared 38+ blocking issues so Google could crawl, index, and evaluate the site cleanly.
- HTTPS/redirect clean-up, robots.txt, XML sitemap, canonical tags.
- Fixed broken internal links and duplicate meta patterns.
- Structured data for organisation, services, and FAQs.
Depth-over-thin content
Rebuilt every treatment page with intent-based copy, FAQs, and before/after proof to outrank templated competitors.
- 1,000+ word guides for implants, Invisalign, veneers, emergency care.
- Location modifiers for surrounding towns to capture near-me searches.
- Clear CTAs, trust markers, and scan-friendly layouts for mobile.
Local SEO domination
Optimised Google Business Profile and citations to push into the map pack for priority services.
- 25+ GBP service attributes and weekly update cadence.
- Consistent NAP across 30+ directories and local schema markup.
- Automated review acquisition that lifted average rating and volume.
Conversion optimisation
Reduced booking friction and highlighted social proof to turn traffic into appointments.
- Form fields cut from 7 to 3 with click-to-call on mobile.
- Sticky booking CTA and reassurance copy near pricing sections.
- Embedded review widgets and clinician credentials across key pages.
Stack & Channels
The tools and surfaces we relied on to keep execution consistent.
Six-month lift after technical and content overhaul.
Implants and emergency queries now surface in the 3-pack.
Review cadence and automations boosted trust signals.
Testimonial
“Encanta fixed the plumbing, rewrote our treatment pages, and made it easy for patients to book on mobile. We went from invisible to showing up beside long-standing competitors.”
Practice Manager — UK Dental Practice
Ready for similar results?
Let's map the same launch, growth, and content systems to your product. We'll review your goals, surface the biggest levers, and ship a plan within a week.
What to expect in a diagnostic
- Signal check on your positioning, proof, and conversion assets.
- Channel plan prioritised by confidence and speed-to-impact.
- Low-lift experiments you can launch immediately.