A modern dental clinic with strong offline reputation but low online visibility. We rebuilt their search presence end-to-end and made booking frictionless on mobile.
Win trust and rankings against entrenched competitors
The practice was competing against clinics with 200–600+ reviews and years of local SEO momentum but had minimal visibility for high-value treatments.
Technical gaps (no robots.txt, duplicate meta, broken links), thin service pages, and a seven-field booking form suppressed rankings and conversions.
We needed to fix crawlability, build authority quickly, and make it effortless to book on mobile—all within a six-month window.
Cleared 38+ blocking issues so Google could crawl, index, and evaluate the site cleanly.
Rebuilt every treatment page with intent-based copy, FAQs, and before/after proof to outrank templated competitors.
Optimised Google Business Profile and citations to push into the map pack for priority services.
Reduced booking friction and highlighted social proof to turn traffic into appointments.
Evidence pack
Redacted and composite artifacts from the engagement, shown to make the judgment visible: what was mapped, what was changed, and what the team used to keep execution aligned.
Issue register
A technical and content issue register ranked by impact, effort, and dependency.
Technical blockers
Redirects, robots.txt, sitemap, canonical tags, broken links
Content gaps
Thin treatment pages, missing FAQs, weak local intent coverage
Priority logic
Fix crawlability first, then treatment depth and local proof
This prevented SEO from becoming a vague monthly activity.
Booking-path review
A redacted journey review showing where appointment-ready patients were forced through unnecessary form friction.
Before
Seven initial form fields before the practice could respond
Change
Three-field enquiry path with click-to-call and reassurance copy
Metric
Mobile form completion rate and qualified appointment requests
The fix was not more traffic. It was making existing demand easier to capture.
Review system
A post-appointment review rhythm tied to real patient moments and staff prompts.
Trigger
Appointment completed and patient marked satisfied
Workflow
SMS/email request, staff prompt, follow-up reminder
Outcome
Google reviews grew from 42 to 180
Reputation became a system, not an occasional request.
The tools and surfaces we relied on to keep execution consistent.
Six-month lift after technical and content overhaul.
Implants and emergency queries now surface in the 3-pack.
Review cadence and automations boosted trust signals.
Let's map the same launch, growth, and content systems to your product. We'll review your goals, surface the biggest levers, and ship a plan within a week.