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ENCANTA
Complex Digital Products

Your product is strong.
Your growth system isn't.

We work with product-led teams, from consumer apps to B2B SaaS, where users discover, try, and buy without talking to sales first. The product may be genuinely good, but signups fail to activate, users disappear after first use, and the team cannot see which part of the journey is leaking.

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The Product-Led Paradox

Growth feels random. Good months happen. Bad months happen. Nobody knows why.

You Have:

  • A genuinely good product with loyal users
  • Strong renewals and referrals
  • Engineers who could build anything

You Don't Have:

  • A funnel that converts installs/signups to active users
  • Analytics that tell you what's actually working
  • A clear journey from free to paid / app install to habit

What Usually Breaks

The problem is rarely more traffic first. It is a clearer demo or signup path, cleaner onboarding, and tracking that shows which users reach value.

Typical Problems We Fix

Signups Don't Activate

Lots of installs or trial signups, but weak first-use activation. Users hit a feature once then never come back.

No Journey to Paid

No clear path from free to paid, or from app install to habit. Growth happens by accident, not design.

Funnel Is a Black Box

Analytics are broken or non-existent. Can't tell what's working, so optimisation is guesswork.

Best Fit Teams

Consumer Apps

Finance, productivity, gaming, marketplaces. Self-serve digital products with onboarding and retention challenges.

  • Fintech & personal finance apps
  • Productivity & workflow apps
  • Gaming & entertainment platforms
  • Marketplaces & community apps

B2B SaaS

Dev tools, data platforms, fintech, infra with product-led growth motion.

  • Dev tools, SDKs & APIs
  • Data & analytics platforms
  • Fintech & payment infrastructure
  • Workflow & productivity tools

Common thread: self-serve discovery, digital funnels, product-led motion.

Common Outcomes for Apps & SaaS

These growth systems apply across digital products. Choose the outcome that matches your biggest leak:

Onboarding & Activation

Fix signup-to-first-value flows, reduce drop-off, design activation loops

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Retention & CRM

Build systems that keep users coming back, prevent churn, drive habit formation

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Growth Diagnostic

Founder-led review of acquisition, activation, and tracking so you know which leak to fix first.

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How We Work

Step 1

Diagnostic

Growth Friction Report

Walkthrough of homepage, key pages, and demo/signup flow to identify where you are losing revenue.

  • Homepage & positioning audit
  • Analytics audit (what's broken)
  • Friction Matrix with prioritised fixes

From £1k

Request a Diagnostic
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Step 2

Sprint

Funnel Rebuild

We fix the positioning and the flows that matter most for conversion.

  • Homepage + positioning overhaul
  • Demo/signup flow optimisation
  • Analytics setup & attribution
  • Content engine design

From £4k per sprint

Request a Sprint
Step 3

Retainer

Growth Systems

Ongoing optimisation to ensure your growth engine delivers increasing value.

  • Ongoing funnel optimisation
  • Content & outreach systems
  • Conversion experiments

From £5k/month

Ask About Retainer
Want the full breakdown? Diagnostic · Sprint · Retainer

Frequently Asked

Occasionally, if there's clear product-market fit signals. Most clients are post-launch with at least 1,000 users or £10k+ MRR: enough data to diagnose what's broken and measure improvement.

Next step

Ready to scale your product?

Stop letting friction hide a good product. Request a diagnostic and we will show you where growth is leaking first.

Request a Diagnostic