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Retention & CRM

STOP CHURN.
BUILD HABIT.

Keep users coming back. Whether you're retaining stakers, app users, trial customers, or returning patients—we build systems that deliver increasing value with every interaction.

Common Retention Problems

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Stakers claim once and ghost

No re-engagement system. Governance participation < 5%. TVL churn is high.

Consumer Apps

Users install, use once, never open again

Day 7 retention < 10%. No habit-forming loops. Push notifications ignored.

B2B SaaS

Trial converts but cancels after month 2

No ongoing value delivery. Feature adoption is shallow. No re-activation campaigns.

Service Businesses

Patients book once, never return

No follow-up system. Referrals happen by accident, not design.

What We Build

Lifecycle automation, engagement triggers, and CRM systems that keep users active:

Lifecycle Automation

  • Email/SMS sequences based on behavior
  • Re-engagement campaigns for churned users
  • Trigger-based nudges (e.g., un-staked → reminder)

Engagement Triggers

  • In-product prompts for dormant users
  • Feature adoption campaigns
  • Milestone celebrations (7 days active, 30 days, etc.)

CRM Setup & Strategy

  • Segment users by engagement level
  • Build retention cohorts & dashboards
  • Design win-back campaigns with clear metrics

Retention Metrics We Track

We measure what matters for retention, not vanity metrics:

Cohort Retention Curves

Day 1, Day 7, Day 30 retention by signup cohort. The only metric that shows if users are coming back.

Feature Adoption Rate

% of users who hit high-value features. Shallow adoption = high churn risk.

Engagement Frequency

Weekly/monthly active users. Declining frequency is an early churn signal.

Win-back Success Rate

% of churned users who reactivate after campaigns. This improves with every cycle.

How We Work

Step 1

Diagnostic

Retention Audit

We analyse your retention cohorts and identify where users are churning.

  • Cohort retention analysis
  • Churn risk segmentation
  • Win-back strategy design

From £1,000 - £4,000

Book Diagnostic
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Step 2

Sprint

Retention System Build

We build and launch the engagement systems that will reduce churn.

  • Lifecycle email/SMS campaigns
  • CRM setup & segmentation
  • In-product engagement triggers
  • Win-back campaign design

£4k - £12k per sprint

Discuss Sprints
Step 3

Retainer

Ongoing Optimization

Continuous refinement of retention systems as your user base grows.

  • Monthly cohort analysis
  • A/B testing campaigns
  • Feature adoption monitoring

From £5k/month

Enquire

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