STOP CHURN.
BUILD HABIT.
Keep users coming back. Whether you're retaining stakers, app users, trial customers, or returning patients, we build systems that keep each touchpoint useful and timely.
Common Retention Problems
Stakers claim once and ghost
No re-engagement system. Governance participation < 5%. TVL churn is high.
Users install, use once, never open again
Day 7 retention < 10%. No habit-forming loops. Push notifications ignored.
Trial converts but cancels after month 2
No ongoing value delivery. Feature adoption is shallow. No re-activation campaigns.
Patients book once, never return
No follow-up system. Referrals happen by accident, not design.
What We Build
Lifecycle sequences, engagement triggers, and CRM systems that keep users active:
Lifecycle Automation
- Email/SMS sequences based on behaviour
- Re-engagement campaigns for churned users
- Trigger-based nudges (e.g., un-staked → reminder)
Engagement Triggers
- In-product prompts for dormant users
- Feature adoption campaigns
- Milestone celebrations (7 days active, 30 days, etc.)
CRM Setup & Strategy
- Segment users by engagement level
- Build retention cohorts & dashboards
- Design win-back campaigns with clear metrics
Capabilities used here
Retention Metrics We Track
We measure what matters for retention, not vanity metrics:
Cohort Retention Curves
Day 1, Day 7, Day 30 retention by signup cohort. The only metric that shows if users are coming back.
Feature Adoption Rate
% of users who hit high-value features. Shallow adoption = high churn risk.
Engagement Frequency
Weekly/monthly active users. Declining frequency is an early churn signal.
Win-back Success Rate
% of churned users who reactivate after campaigns. This improves with every cycle.
How We Work
Diagnostic
Retention Audit
We analyse your retention cohorts and identify where users are churning.
- Cohort retention analysis
- Churn risk segmentation
- Win-back strategy design
From £1,000
Book DiagnosticSprint
Retention System Build
We build and launch the engagement systems that will reduce churn.
- Lifecycle email/SMS campaigns
- CRM setup & segmentation
- In-product engagement triggers
- Win-back campaign design
From £4k per sprint
Discuss SprintsRetainer
Ongoing Optimisation
Continuous refinement of retention systems as your user base grows.
- Monthly cohort analysis
- A/B testing campaigns
- Feature adoption monitoring
From £5k/month
EnquireLooking for sector-specific examples?
Frequently Asked
How do you measure retention success?
We track cohort retention curves (Day 1, 7, 30), feature adoption rates, engagement frequency, and win-back success. These metrics show whether users are truly coming back, not just vanity numbers.
What CRM tools do you work with?
We're platform-agnostic: Customer.io, Braze, Klaviyo, HubSpot, Intercom, and others. We design the strategy first, then implement in your existing stack or recommend the right tool for your needs.
How long before we see retention improvements?
Win-back campaigns can show results within weeks. Deeper retention improvements, like feature adoption loops, take 1-3 months to measure properly as you need cohort data to compare.
Do you handle the implementation or just strategy?
Both. We design the campaigns, write the copy, build the automations, and set up tracking. You get working systems, not just recommendations.
Stop losing users to churn
Build retention systems that keep users engaged. Book a diagnostic and let's map your churn points.