FIX DROP-OFF.
DRIVE FIRST VALUE.
Turn visitors into active users. Whether you're onboarding wallets, app installs, demo signups, or patient bookings, we remove the friction that kills activation.
Common Friction Points
Wallet connection is an 8-step maze
Multiple signatures, bridge confusion, and too many steps. Every extra click costs users.
App install to first action is 5 steps
Users drop off at step 2. No clear path to first value. Activation rate often under 20%.
Demo signup has 7 fields and no clear value
Asking for too much too soon. No progressive onboarding. Trial-to-active conversion often under 10%.
Booking flow loses over half between calendar and confirmation
Too many steps, unclear next actions, no reminders. Most users drop off mid-booking.
What We Fix
Specific tactics to reduce drop-off and accelerate time-to-first-value:
Form Optimisation
- Progressive disclosure (ask for less upfront)
- Smart defaults and pre-filled fields
- Clear value proposition at each step
Progressive Onboarding
- Get users to first value in three clicks or less
- Tooltips and contextual help when needed
- Deferred setup (collect details later)
Activation Triggers
- Nudges toward high-value first actions
- Email/SMS sequences for incomplete signups
- In-product prompts based on behaviour
Capabilities used here
Real Results
DePIN Node Onboarding
Simplified 11-step node setup to 4 steps. Increased active node operators by 40% in 30 days.
View case study →Web3 Game Activation
Redesigned wallet connection and first-quest flow. Increased 7-day retention by 60%.
View case study →How We Work
Diagnostic
Onboarding Audit
We go through your onboarding flow as a new user, logging every point of friction.
- Loom walkthrough of critical paths
- Friction Matrix ranked by impact
- 30-day action plan
From £1,000
Book DiagnosticSprint
Flow Rebuild
We design and ship the onboarding fixes that will have the biggest impact.
- Signup flow redesign
- First-value acceleration
- Activation trigger setup
- Email/SMS sequence design
From £4k per sprint
Discuss SprintsRetainer
Ongoing Optimisation
Continuous testing and refinement of onboarding flows as your product evolves.
- A/B testing onboarding variants
- Activation rate monitoring
- Quarterly flow audits
From £5k/month
EnquireLooking for sector-specific examples?
Frequently Asked
What counts as 'activation' for my product?
Activation is the moment a user reaches first value: completing their first action that makes them likely to return. For SaaS it might be creating a project, for web3 it could be staking, for apps it's completing a core action. We define this with you in the diagnostic.
How quickly can you improve our activation rate?
Most clients see measurable improvement within 2-4 weeks of implementing sprint fixes. Quick wins like form simplification show results immediately; deeper flow changes take longer to measure but compound over time.
Do you work with our engineering team or ship changes yourself?
Both. We can provide implementation specs for your team, pair with engineers, or ship directly in Webflow/low-code tools. The approach depends on your stack and team capacity.
What's the difference between onboarding and activation?
Onboarding is the journey from signup to first value. Activation is reaching that first value moment. You can have smooth onboarding but poor activation if users complete steps without hitting the 'aha' moment that makes them stay.
Fix your activation rate
Stop losing users after signup. Book a diagnostic and let's find where they're dropping off.