Analytics & Attribution
We clean up tracking so your growth decisions are based on reality. Clear funnels, attribution, and dashboards that the team actually trusts.
Capability brief
What this proves in the diagnostic
Artifact
Event spec
Leak
The team has dashboards, but nobody trusts the numbers
Primary metric
Source-to-revenue visibility
Diagnostic lens
A measurement layer the team can actually trust.
The diagnostic turns vague reporting complaints into an event spec, source handoff, owner, destination, and QA status.
Common leak
The team has dashboards, but nobody trusts the numbers
- Signal
- Reports exist, but events are missing, duplicated, or disconnected from revenue and lifecycle stage.
- Why it matters
- Growth decisions become opinion-led because the measurement layer cannot survive scrutiny.
- Fix direction
- Rebuild the tracking plan, validate the key journey, and make source-to-revenue reporting usable.
Before / after
The capability has to change the operating system.
Before
- Broken event names
- UTMs lost in handoff
- Dashboards reviewed without action
After
- Event spec
- Source-to-revenue map
- Decision dashboard with owners and QA notes
Artifact preview
Event spec
A shared source of truth for event names, properties, trigger rules, ownership, and QA status.
event
lead_submit
trigger
Valid form submit
owner
Growth
destination
GA4 + CRM
status
QA pass
event
booking_start
trigger
CTA click
owner
Product
destination
GA4
status
Needs source
event
activation_event
trigger
First value reached
owner
Product
destination
Warehouse
status
Spec ready
Finding
Signup, demo, and revenue events disagree across tools.
Impact
Marketing and product cannot agree which channels or journeys are working.
Fix direction
Define an event spec, QA key journeys, and align source data with CRM outcomes.
What gets shipped
Coverage
Event tracking audit
Find gaps and fix the tracking that breaks reporting.
Funnel clarity
Define key steps so conversion is visible at every stage.
Attribution setup
UTMs, source mapping, and CRM alignment.
Dashboard design
Simple, trusted reporting for leadership and teams.
Measurement QA
Validation so teams can ship with confidence.
Deliverables
- Tracking plan and event specification.
- QA and fixes across priority journeys.
- Funnel dashboards and reporting views.
- Attribution model alignment across source, CRM, and revenue.
- Ongoing measurement playbook.
Primary metric
Source-to-revenue visibility
The target is trusted decision-making: each priority growth action can be traced through the journey.
Operator proof
IGGalaxy growth and user acquisition
A bootstrapped platform needed practical measurement across user acquisition, onboarding, and community activity.
View related caseSample sprint · 2-3 weeks
Measurement cleanup sprint
- Event audit
- Tracking plan
- Dashboard rebuild
- CRM/source alignment
Success signal: Leadership can read one trusted funnel from source through qualified action or revenue.
Who this is for
- Teams making decisions without trusted analytics.
- Founders needing lead-to-revenue visibility.
- Growth teams scaling acquisition without attribution clarity.
Who this is not for
- Teams unwilling to implement tracking changes.
- Products without stable user flows.
- Organisations that ignore data discipline.
Related paths
Best engagement
Frequently Asked Questions
Yes. We set up GA4, product analytics, and dashboards depending on your stack.
Next step
Ready to trust your data?
Clean tracking and attribution that actually guides decisions.