Analytics & measurement
Measurement you can make decisions from.
Tracking and reporting that show whether marketing changes worked, with their limits stated honestly.
The problem
Numbers that cannot answer the question.
Events are missing or duplicated, sources are lost at the form, and reports count visits when you need enquiries.
Fits
Scoped marketing project
01Outputs
What you get
- 01
A tracking plan
The events that matter, named and defined.
- 02
Event setup and checks
Conversion events configured and tested in your existing analytics.
- 03
Source capture
Where enquiries and signups came from, carried through to your form or CRM.
- 04
A simple report
A few measures, each with its definition, that show what changed.
Encanta configures events and reports in your existing tools, subject to consent settings. New analytics platforms are scoped separately.
02Evidence
Relevant work
Client engagement
UK dental practice
A few months of SEO, website and digital strategy support in 2025, covering treatment pages, local search and a simpler enquiry journey.
Read the case03Engagement
Where it fits
Scoped marketing project
Site-wide measurement work receives its own scope. The starting enquiry purchase checks the agreed enquiry path; a wider analytics programme is separate.
Quoted around the problem and included work. Timing agreed with the scope.
About the Scoped marketing project04FAQ
Questions
Rarely. The setup measures what is reliable and explains what it cannot establish.
Next step
Tell Naeem what needs doing.
Describe the work, what it needs to achieve and any deadline. Naeem will come back with a scope and a price.