Lifecycle & Retention
We build lifecycle systems that turn first-time users into repeat customers. Activation flows, retention sequences, and reactivation campaigns tied to renewals and repeat usage.
What we cover
Activation flows
First-use sequences that move users to the aha moment.
Lifecycle sequences
Onboarding, expansion, and renewal touchpoints.
Segmentation and triggers
Right message, right segment, right time.
Retention loops
In-product cues that drive repeat usage.
Reactivation
Win-back campaigns for stalled or churned users.
What we ship
- • Lifecycle map and prioritised flows
- • Copy and build for key sequences
- • Trigger logic and segmentation rules
- • Reporting and retention dashboards
- • 60-90 day optimisation roadmap
Signals we track
Activation rate, repeat usage, churn, and LTV lift over time.
Quality bar
Every flow has a clear trigger and measurable outcome.
How we partner
We can own the lifecycle engine or work alongside your team.
Who this is for
- • Teams with churn or weak repeat usage
- • Products with onboarding drop-off
- • Growth teams looking for sustained retention gains
Who this is not for
- • Teams without baseline usage data
- • Products that are purely transactional with no repeat usage
- • Brands unwilling to iterate on onboarding
Best engagement
Retainers work best when lifecycle needs continuous optimisation.
Typical timeline
Initial flow build in 3-4 weeks, then iterative optimisation.
Proof approach
We track cohorts and show lift in retention and LTV over time.
Related solutions
Best engagement
Frequently Asked Questions
What channels do you cover?
Email, in-product messaging, and the key touchpoints that influence retention and LTV.
Do you handle copy and build?
Yes. We write the copy, design the flows, and implement with your tools or team.
What tools do you work with?
We work with platforms like HubSpot, Customer.io, Braze, Klaviyo, and custom stacks.
How do you measure success?
Activation rate, repeat usage, churn, and downstream revenue attribution.
READY TO IMPROVE RETENTION?
Build lifecycle systems that keep users coming back.