SEO & website foundations
Website foundations that let the right pages be found.
Technical fixes, site structure and local search work so your most important pages can be found and trusted.
The problem
Good pages that search engines struggle with.
Crawl errors, duplicate or thin pages, weak internal links or an incomplete business profile hold the site back.
Fits
Scoped marketing project
01Outputs
What you get
- 01
A ranked issue list
Technical problems ordered by likely impact and effort.
- 02
Fixes
Redirects, sitemaps, canonical tags, metadata and broken links, fixed where access allows.
- 03
Page structure and internal links
Priority pages made easy to reach and understand.
- 04
Local search
Business profile and directory listings completed and made consistent.
Encanta implements supported fixes and lists anything needing your developer. Performance improvements help users and search engines but do not guarantee rankings.
02Evidence
Relevant work
Client engagement
UK dental practice
A few months of SEO, website and digital strategy support in 2025, covering treatment pages, local search and a simpler enquiry journey.
Read the case03Engagement
Where it fits
Scoped marketing project
Technical and local search work needs its own scope, implementation plan and observation period. Multi-page SEO is separate from the starting enquiry purchase.
Quoted around the problem and included work. Timing agreed with the scope.
About the Scoped marketing project04FAQ
Questions
No. The work addresses obstacles and improves priority pages. Competition and search engines also influence rankings.
Next step
Tell Naeem what needs doing.
Describe the work, what it needs to achieve and any deadline. Naeem will come back with a scope and a price.