IGGalaxy: Turning competitive gaming into a web3-powered community
As a bootstrapped platform, IGGalaxy needed to attract gamers, educate first-time crypto users, and prove value to its layer-1 backers—all at the same time.
Challenge
Grow a web3 gaming platform without a marketing war chest
The team needed to validate that gamers wanted competitive play with tokenised rewards while onboarding an audience that was 98% new to web3.
Marketing had to prove value to the underlying blockchain ecosystem, showing that IGGalaxy could be a flagship community project despite limited budget.
Every channel—content, SEO, influencer tournaments, and community—had to be coordinated so momentum wasn’t lost between spikes of attention.
Approach
Positioning gamers before tokens
Framed IGGalaxy around competitive play and community rewards so crypto felt like a bonus, not a barrier.
- Narrative emphasised fairness, anti-cheat, and team recognition.
- Token mechanics communicated as loyalty tiers and XP progression.
- Value props rewritten for gamers first, then ecosystem partners.
Content & SEO engine
Built an always-on content calendar that mixed platform updates with educational pieces for first-time wallet users and search-optimised guides.
- Published walkthroughs for wallet setup and prize redemptions.
- Ranked for competitive gaming keywords to capture organic intent.
- Weekly changelog posts to keep early adopters and partners informed.
Influencer-led tournament series
Paired gaming creators with sponsored tournaments and seasonal leagues to acquire and retain players.
- Creator packs with overlays, scripts, and prizing guidelines.
- Post-event recap content to extend reach beyond live viewers.
- Co-hosted streams with ecosystem partners to grow validator support.
Community & economy operations
Built governance-lite rituals—polls, feature votes, validator calls—to keep players engaged and signal health to the chain.
- Discord automations for onboarding, tournament reminders, and rewards.
- Validator and ecosystem partner briefings with transparent KPIs.
- Player council experiments to surface feedback faster.
Stack & Channels
The tools and surfaces we relied on to keep execution consistent.
Cross-title player base built during beta year.
Creator-led events across Fortnite, Call of Duty, and more.
Onboarded through educational flows and support.
Testimonial
“Encanta sat in the trenches with us—building narrative, running tournaments, and keeping the community informed. We scaled from an idea to one of the top projects in our ecosystem without a marketing war chest.”
Matt Lorimer — Co-Founder, IGGalaxy
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What to expect in a diagnostic
- Signal check on your positioning, proof, and conversion assets.
- Channel plan prioritised by confidence and speed-to-impact.
- Low-lift experiments you can launch immediately.