We Find the FrictionKilling Your Growth.Then Fix It.

Founder-led growth partner for Web3, SaaS, and service teams. We diagnose why users don't convert, then ship the fixes that compound.

Book a Growth Diagnostic Explore sectors

We typically respond within 24 hours

Partners, clients & campaigns

Trusted by leading brands

From Web3 protocols to global sports brands, our team has supported these organisations as founders, in-house operators and campaign partners, helping build the growth systems behind the scenes.

£16M+

Product sales influenced

Across 8 years and 20+ engagements

100K+

Users activated and retained

Web3, SaaS, and consumer products

Average conversion rate lift

Across activation, onboarding, and retention

The Problem

Your funnel has holes.
You just can't see them.

Every product leaks revenue somewhere. The question is where and how much it's costing you.

Acquisition

96%

Visitors land, look around, and leave without taking action.

Traffic that doesn't convert

Activation

63%

Users sign up but never reach that 'aha' moment.

Sign-ups that never activate

Retention

4.1%

Engaged users quietly stop coming back over time.

Users that churn silently

The shift

Stop guessing.
Start diagnosing.

We find the exact friction points killing your conversion and fix them in focused sprints. No retainer bloat. No vanity metrics. Just systems that compound.

See How It Works

What we diagnose

Onboarding friction

Where users drop before first value

Conversion blockers

Copy, UX, and flow issues killing sign-ups

Retention leaks

Why users churn and how to stop it

Attribution gaps

What's actually driving revenue

Who We Build For

WEB3 PROTOCOLS & APPS

Post-hype, pre-scale

Layer 1/2 protocols and consumer crypto apps. You launched, but growth has stalled.

•Your onboarding is too complex
•Governance participation is low
•Growth is hype-heavy, no system

Explore Web3

APPS & SAAS

Strong product, leaky activation

Self-serve apps and SaaS with signups, but weak activation and retention.

•Signups don't reach first value
•Positioning is unclear on the homepage
•Lifecycle is inconsistent

Explore Apps & SaaS

SERVICE BUSINESSES

High-Touch, Hard to Scale

Clinics, practices, and service firms with bookable funnels.

•Scaling = hiring more people
•Revenue is tied to hours
•Operations are manual

Explore Services

How We Work

DIAGNOSE

We review your journeys end to end and log every drop-off.

DESIGN

We map the highest-impact fixes and the path to first value.

SHIP

We implement the changes and launch with tracking.

IMPROVE

We run an experiment cadence and scale what works.

Book a Growth Diagnostic

GROWTH, POWERED BY PRODUCT.

Encanta Digital brings web3 + B2B growth strategy, narrative, and automation where it helps.

Nerds.Cooking brings product, UX, and implementation that actually ships.

Together: product-integrated growth that fixes friction across the full stack, from first click to power user.

ENCANTA×NERDS

See the Partnership

PROVEN OUTCOMES

What We've Built

View All Work

DePIN

Results

$7m+ gross revenue, multiple sold-out rounds

DePIN Infrastructure Protocol

Selling out a $999 decentralised compute device

Read Case Study

Esports

Results

100k+ users, 1,000+ tournaments, 98% new to web3

Web3 Esports Platform

Turning competitive gaming into a web3-powered community

Read Case Study

Healthcare

Results

3x organic traffic; local pack wins for implants and emergency dentistry

UK Dental Practice

3x organic traffic and local rankings for a modern dental clinic

Read Case Study

View All Work

LATEST INSIGHTS

Browse All Insights

AI agents

8 min read

5 AI Agents Every Business Should Have Running by Now

The five AI agents that save the most time across businesses of all sizes. What they do, what they replace, and how to get started without hiring an AI team.

Read Article

AI advertising

15 min read

The AI Advertising Paradox: Performance vs Transparency

Why AI-generated ads can outperform humans, why disclosure can kill results, and how to design an AI-ready creative system that balances performance with trust.

Read Article

Growth Systems

12 min read

The 3-Layer Growth System: Product, Lifecycle, Distribution

A practical framework for designing a growth system that aligns product, lifecycle, and distribution instead of treating growth as a set of disconnected campaigns.

Read Article

Playbook

10 min read

The 4-Week SaaS Onboarding Overhaul Playbook

A step-by-step, 4-week plan to fix your SaaS onboarding so more trial and freemium users reach meaningful value and convert.

Read Article

Signal

7 min read

Account Abstraction & The Next Wave Of Web3 Onboarding

Why ERC-4337 and smart accounts change wallet UX, and what Web3 teams should do in the next 90 days to stay ahead.

Read Article

Field Note

8 min read

Field Notes: What Happened When We Removed Two Steps From Web3 Onboarding

A composite field note on simplifying Web3 onboarding, what changed in user behaviour, and how to apply the same thinking to your own funnel.

Read Article

Browse All Insights

Strategic Partnership

Prefer to move faster?

We take on a handful of partners and only work with teams that are operating at a strategic level. Apply to work with us and we'll be in touch to see if there's alignment.

Apply for Partnership

Frequently Asked Questions

Questions we hear often

Not sure if we're the right fit? Here are answers to the most common questions from founders and growth leaders.

We actually build the fixes. Most agencies hand you a strategy deck and wish you luck. We give you a ranked list of what's broken, then roll up our sleeves and ship the changes: code, copy, design, whatever it takes.

We ship fixes, not just recommendations.

Free audits exist to sell you a retainer. They tell you just enough to make you nervous, then pitch ongoing work. Our diagnostic is the opposite: a senior growth lead spends 5 to 7 days inside your product, analytics, and user flows. You walk away with a ranked Friction Matrix, a 30-day action plan, and a Loom walkthrough. It's yours whether we work together after or not.

The diagnostic is the deliverable, not the pitch.

Yes. Diagnostics start at £1k, and we offer pre-revenue pricing for early-stage teams. We've worked with solo founders and 50-person scale-ups. The main thing we look for is whether you're ready to act on what we find.

Diagnostic starts at £1k with pre-revenue options.

You still keep everything: the Friction Matrix, the 30-day plan, and the walkthrough. Most clients do continue because the value is obvious by that point, but there's no lock-in. You can take the plan and run it yourself.

You keep everything, even if we don't work together.

Usually 5 to 7 business days from kick-off. We audit your funnel, run user testing if needed, and hand over a prioritised roadmap with expected ROI per fix. After that, you decide what happens next.

5 to 7 business days from kick-off to delivery.

Still have questions? We typically respond within 24 hours. Get in touch.

Ready to Fix the Leaks?

Start with a diagnostic and get a ranked plan you can ship.

Book a Growth Diagnostic

We Find the FrictionKilling Your Growth.Then Fix It.

Trusted by leading brands

Your funnel has holes.You just can't see them.

Stop guessing.Start diagnosing.

Who We Build For

Post-hype, pre-scale

Strong product, leaky activation

High-Touch, Hard to Scale

How We Work

DIAGNOSE

DESIGN

SHIP

IMPROVE

GROWTH, POWERED BY PRODUCT.

What We've Built

DePIN Infrastructure Protocol

Web3 Esports Platform

UK Dental Practice

LATEST INSIGHTS

5 AI Agents Every Business Should Have Running by Now

The AI Advertising Paradox: Performance vs Transparency

The 3-Layer Growth System: Product, Lifecycle, Distribution

The 4-Week SaaS Onboarding Overhaul Playbook

Account Abstraction & The Next Wave Of Web3 Onboarding

Field Notes: What Happened When We Removed Two Steps From Web3 Onboarding

Prefer to move faster?

Questions we hear often

What makes you different from other agencies?

Why do you charge for a diagnostic instead of offering a free audit?

We&apos;re bootstrapped/small. Can you help us?

What if we don&apos;t move forward together?

How long does a diagnostic take?

Ready to Fix the Leaks?

Trusted by leading brands

Your funnel has holes.You just can't see them.

Stop guessing.Start diagnosing.

Who We Build For

Post-hype, pre-scale

Strong product, leaky activation

High-Touch, Hard to Scale

How We Work

DIAGNOSE

DESIGN

SHIP

IMPROVE

GROWTH, POWERED BY PRODUCT.

What We've Built

DePIN Infrastructure Protocol

Web3 Esports Platform

UK Dental Practice

LATEST INSIGHTS

5 AI Agents Every Business Should Have Running by Now

The AI Advertising Paradox: Performance vs Transparency

The 3-Layer Growth System: Product, Lifecycle, Distribution

The 4-Week SaaS Onboarding Overhaul Playbook

Account Abstraction & The Next Wave Of Web3 Onboarding

Field Notes: What Happened When We Removed Two Steps From Web3 Onboarding

Prefer to move faster?

Questions we hear often

What makes you different from other agencies?

Why do you charge for a diagnostic instead of offering a free audit?

We&apos;re bootstrapped/small. Can you help us?

What if we don&apos;t move forward together?

How long does a diagnostic take?

Ready to Fix the Leaks?

Your funnel has holes.
You just can't see them.

Stop guessing.
Start diagnosing.

We're bootstrapped/small. Can you help us?

What if we don't move forward together?

Your funnel has holes.
You just can't see them.

Stop guessing.
Start diagnosing.

We're bootstrapped/small. Can you help us?

What if we don't move forward together?