SOMEONE IS SEARCHING
"CLEANER NEAR ME" RIGHT NOW.
A competitor with fewer completed jobs is getting that enquiry because they rank above you and have more reviews. We fix that, using AI to close the gap faster than any traditional agency can.
Typical results across service business engagements. See our work →
The Cleaning Company Down the Road Is Winning Online
You deliver a reliable service. Your existing clients are happy and they refer you. But someone searching "cleaning company Leeds" or "domestic cleaner [your area]" is finding a competitor first, even if your work is better and your prices are fair. That gap is costing you new clients every week.
What most cleaning companies have:
- Reliable service and word-of-mouth referrals
- A basic website or Facebook page
- Some Google reviews from satisfied clients
What's actually blocking growth:
- No rankings for "cleaner near me" or "cleaning company [your town]"
- A quote form that loses people on mobile
- Fewer reviews than competitors, losing trust at the first impression
- Service pages too thin to rank for domestic, commercial, or end-of-tenancy searches
What we hear from cleaning companies
"We've been cleaning homes in this area for 8 years but we barely show up on Google. We rely on word of mouth and it's unpredictable. We knew we needed to fix it but didn't know where to start."
Common feedback before a diagnostic
The Four Fixes That Move the Needle
Technical SEO foundation
Most cleaning company websites have crawl errors, missing local structured data, and technical issues that suppress every page from ranking. We clear the technical debt first so Google can evaluate your site properly.
Structural fixes typically completed within the first 2 weeks.
Service page depth
A single page listing 'domestic, commercial, and end-of-tenancy cleaning' will not outrank a competitor with dedicated pages for each service, covering the specific questions clients search before booking. We rebuild your highest-value pages to rank and convert.
Dedicated pages for domestic, commercial, end-of-tenancy, one-off deep cleans, and location-specific pages.
Local SEO & Google Business Profile
Getting into the local 3-pack for 'cleaning company [your town]' requires more than a verified GBP listing. Regular updates, complete service attributes, consistent citations, and location-specific content all matter. We handle the whole picture.
Top 3 local pack rankings for core service plus location combinations.
Quote flow & review acquisition
Fewer fields, a clear call to action, a sticky mobile button, and an automated review request after completed jobs. The traffic you earn should convert. The clients you serve should become the social proof that wins the next one.
Review volume growth and lower form abandonment on mobile.
Who This Is For
Growing cleaning businesses
Beyond word-of-mouth, wanting a reliable source of inbound enquiries from local search.
Domestic and commercial cleaners
Whether you focus on homes, offices, or both — the same SEO fundamentals apply.
Companies in competitive areas
Leeds, Bradford, Harrogate, Sheffield, and other markets where multiple local cleaners are competing for the same searches.
Operators ready to invest in growth
Not looking for a cheap fix. Looking for a clear picture of what's broken and a plan to fix it properly.
No agency overhead. Results in weeks, not quarters.
We use AI to compress the work: competitor analysis done in hours, service page content built overnight, review response templates and follow-up sequences deployed in days. The strategic thinking is the same. The timeline and cost aren't. You get a founder working on your account directly, not a junior account manager at a generalist agency.
Faster competitive analysis
Know what your competitors rank for in your area before we start
AI-assisted content production
Service and location pages built to rank, shaped by a human
Automated review and follow-up flows
Systems that run while you focus on the work
How We Work
Diagnostic first, always. We don't pitch a sprint until we've seen the evidence. You get a clear picture of what's broken before committing to anything bigger.
Diagnostic
SEO & Funnel Audit
A full review of your search presence, website, quote flow, and review profile. You get a ranked action plan, not a traffic-light report.
- Technical SEO audit (crawl errors, structured data, speed)
- Local search visibility vs top 3 competitors in your area
- Quote and contact flow audit (desktop and mobile)
- Ranked action plan with effort and impact scores
From £1k
Request a DiagnosticSprint
SEO & Conversion Rebuild
We ship the fixes: rebuild your service pages, sort out local SEO, clear the technical debt, and optimise your quote flow.
- Technical SEO fixes
- Service page rewrites (domestic, commercial, end-of-tenancy, deep clean)
- Google Business Profile optimisation
- Mobile quote flow redesign
- Review acquisition system setup
From £4k per sprint
Request a SprintRetainer
Ongoing Growth
Monthly SEO work, new service and location pages, review management, and conversion reporting.
- Monthly ranking and traffic reporting
- New service and location pages
- Ongoing review acquisition management
- Conversion rate monitoring and tweaks
From £5k/month
Ask About RetainerFrequently Asked
How long before we see more enquiries coming in?
For local SEO, most cleaning companies see ranking improvements within 6 to 10 weeks of technical fixes going live. Enquiry volume typically improves within 3 months as optimised pages and a stronger review profile compound. We find quick wins in the first few weeks so the meter starts moving early.
Do you only work with cleaning companies?
No, but we understand the sector: high-volume local searches, price-sensitive buyers who still make trust-led decisions, review-driven conversions, and the seasonal patterns that affect domestic and commercial demand differently. If you run a cleaning business, you're getting someone who has already thought through the specifics.
We get most of our work through word of mouth. Why do we need SEO?
Word of mouth is great until it slows down or you want to grow faster than your existing clients can refer. The people who would hire you through a referral are also searching Google. If you don't show up, you're invisible to the larger pool of potential clients who haven't been referred yet. SEO compounds: work done today keeps generating enquiries for years.
What's included in the diagnostic?
A full review of your search visibility for cleaning searches in your area, your website's technical health, your quote or booking request flow on mobile and desktop, and your review profile relative to local competitors. You get a ranked action plan with specific recommendations, effort scores, and impact scores. Not a traffic light report.
Can you help us get more Google reviews?
Yes. Most cleaning companies have fewer than 25 Google reviews, which costs them jobs to competitors with 100+. We set up an automated review request system that generates a steady stream of reviews from completed cleans. No chasing, no awkward asks, no manual follow-up.
What does AI have to do with a cleaning business?
AI lets us compress the timeline: competitor research done in hours, service page content built overnight, review response templates and follow-up sequences deployed in days. You get faster results at a lower cost than a traditional agency. And you get a founder working on your account directly, not a junior account manager at a generalist SEO firm.
Where we work
Based in Leeds, working with cleaning companies across Yorkshire and the wider UK. Most of our work is remote-first — SEO, quote flows, and review systems don't require you to be around the corner.
Someone is searching for a cleaner in your area right now.
Find out exactly why they're finding your competitor instead of you, and what it would take to fix it. Diagnostic from £1k.