VENDORS GOOGLE YOU
BEFORE THEY CALL.
A competitor with fewer completed sales is winning more instructions because they show up first in local search and have 4x your review count. We fix that, using AI to close the gap faster than any traditional agency can.
Typical results across service business engagements. See our work →
The Agent Down the Road Is Winning Instructions Online
You know your patch better than anyone. Your local knowledge is genuine, your fees are competitive, and your completed sales speak for themselves. But a vendor researching agents on their sofa is finding a competitor first because their site ranks and yours doesn't. That gap is losing you instructions every week.
What most agents have:
- Strong local reputation and repeat clients
- A website (usually unchanged for 2 to 3 years)
- Rightmove and Zoopla listings
What's actually blocking growth:
- No rankings for "estate agent [your town]" or "sell my house [area]"
- A valuation form that loses vendors on mobile
- Fewer reviews than competitors, undermining first impressions
- Area guide and service pages too thin to rank or convert
The portal problem
"Rightmove gets us buyers. It does nothing for vendor acquisition. We were entirely reliant on repeat business and referrals and had no online presence for someone who didn't already know us."
Common feedback from independent agents before a diagnostic
The Four Fixes That Move the Needle
Technical SEO foundation
Most agency websites have 15 to 40 crawl errors, missing local structured data, and duplicate meta tags that suppress every page. We clear the technical debt so Google can actually rank your site for the searches that matter.
Structural fixes typically completed within the first 2 weeks.
Vendor and landlord page depth
A generic 'sell your home' page will not outrank a competitor with detailed area guides, sold price data, and answers to the questions vendors actually search before instructing. We rebuild your highest-value pages to rank and convert.
Dedicated pages for selling, lettings, landlord services, and area-specific content.
Local SEO & Google Business Profile
Getting into the local 3-pack for 'estate agent [your town]' requires more than a verified listing. Regular updates, complete service attributes, consistent citations across directories, and location-specific content all matter. We handle the whole picture.
Top 3 local pack rankings for core agent plus location combinations.
Valuation flow & review acquisition
Fewer fields, a clear call to action on every page, and a sticky mobile CTA. Plus an automated review request sequence after completions. The traffic you earn should convert. The clients you complete for should become social proof.
Review volume growth and lower form abandonment on mobile.
Who This Is For
Independent agents
1 to 5 branches, relying on local reputation, wanting to build a consistent inbound pipeline for instructions.
Sales and lettings focused
Agents where vendor acquisition and landlord relationships are the primary growth lever.
Agents in competitive patches
Leeds, Harrogate, York, Sheffield, and other markets where 5 to 10 local agents are competing for the same instructions.
Agents ready to invest in growth
Not looking for a cheap fix. Looking for a clear picture of what's broken and a plan to fix it properly.
No agency overhead. Results in weeks, not quarters.
We use AI to compress the work: competitor analysis done in hours, area guide content built overnight, review response templates and follow-up sequences deployed in days. The strategic thinking is the same. The timeline and cost aren't. You get a founder working on your account directly, not a junior account manager at a generalist agency.
Faster competitive analysis
Know what your competitors rank for and where the gaps are before we start
AI-assisted content production
Area guides and service pages built to rank, shaped by a human
Automated review and follow-up flows
Systems that run while you focus on instructions and completions
How We Work
Diagnostic first, always. We don't pitch a sprint until we've seen the evidence. You get a clear picture of what's broken before committing to anything bigger.
Diagnostic
SEO & Funnel Audit
A full review of your search presence, website, valuation request flow, and review profile. You get a ranked action plan, not a traffic-light report.
- Technical SEO audit (crawl errors, structured data, speed)
- Local search visibility vs top 3 competitors in your patch
- Valuation request flow audit (desktop and mobile)
- Ranked action plan with effort and impact scores
From £1k
Request a DiagnosticSprint
SEO & Conversion Rebuild
We ship the fixes: rebuild your vendor and area pages, sort out local SEO, clear the technical debt, and optimise your valuation flow.
- Technical SEO fixes
- Page rewrites (selling, lettings, landlord, area guides)
- Google Business Profile optimisation
- Mobile valuation flow redesign
- Review acquisition system setup
From £4k per sprint
Request a SprintRetainer
Ongoing Growth
Monthly SEO work, new area guides and location pages, review management, and conversion reporting.
- Monthly ranking and traffic reporting
- New area guide and location pages
- Ongoing review acquisition management
- Conversion rate monitoring and tweaks
From £5k/month
Ask About RetainerFrequently Asked
How long before we see more valuations coming in?
For local SEO, most agents see ranking improvements within 6 to 10 weeks of technical fixes going live. Valuation enquiry volume typically improves within 3 months as optimised pages and a stronger review profile start compounding. We identify quick wins in the first few weeks so the meter starts moving early.
Do you only work with estate agents?
No, but we understand the sector: trust-led decisions, postcode-level competition, seasonal patterns, and the fact that vendors and landlords research online for weeks before they pick up the phone. If you're an estate agent, you're getting someone who has already thought through the specifics.
We already rank on Rightmove and Zoopla. Why do we need our own SEO?
Portals get your listings in front of buyers. They do very little for vendor and landlord acquisition, which is where your fee income actually comes from. Someone deciding which agent to instruct will Google you directly, check your reviews, and form a view of your credibility before they ever call. Your own site and Google presence is how you win instructions, not portals.
What's included in the diagnostic?
A full review of your search visibility for vendor and landlord-intent searches in your patch, your website's technical health, your valuation request flow on mobile and desktop, and your review profile relative to local competitors. You get a ranked action plan with specific recommendations, effort scores, and impact scores. Not a traffic light report.
Can you help us get more Google reviews?
Yes. Most independent agents have fewer than 30 Google reviews, which loses instructions to bigger chains with hundreds. We set up an automated review request system that generates a steady stream of reviews from completed sales and lettings. No chasing. No awkward asks.
What does AI have to do with estate agency marketing?
AI lets us compress the timeline: competitor research done in hours, area guide content built overnight, review response templates and follow-up sequences deployed in days. You get faster results at a lower cost than a traditional agency. And you get a founder working on your account directly, not a junior account manager at a generalist SEO firm.
Where we work
Based in Leeds, working with estate agents across Yorkshire and the wider UK. Most of our work is remote-first — SEO, valuation flows, and review systems don't require you to be around the corner.
Your next instruction is searching right now.
Find out exactly where you're losing vendors and landlords online, and what it would take to show up above the competition. Diagnostic from £1k.